Hong Kong’s beloved handmade sourdough pizza brand launches a “Seoul Taste Series” featuring kimchi fried chicken pizza, Korean-glazed wings, and a banana milk custard donut.
DOUGH BROS, the local artisan sourdough pizza chain celebrated for its chewy, tangy crusts and inventive toppings, has unveiled a limited-edition menu that fuses Korean street-food classics with its signature style. Dubbed the “Seoul Taste Series,” the collection debuted in early August 2025 and introduces four items: a Kimchi Fried Chicken Pizza, Korean Sauce Chicken Wings, Korean Sauce Chicken Strips, and a Banana Milk Custard Donut. The series is available now at all DOUGH BROS outlets across Hong Kong until stocks last.
The move taps into Hong Kong’s enduring love affair with Korean cuisine — from sizzling barbecue to convenience-store snacks — while giving regulars a fresh reason to revisit the brand’s hand-stretched, slow-fermented bases.
A Fusion of Seoul and Sourdough
DOUGH BROS has built its reputation on artisanal sourdough pizza made with a naturally leavened dough that undergoes a 48-hour fermentation process. This base is now the canvas for Korean-inspired ingredients that balance heat, umami, and sweetness.
The centerpiece of the series is the Kimchi Fried Chicken Pizza (small HK$78, large HK$158). Each pizza is layered with tangy kimchi, a generous blanket of mozzarella, crispy fried chicken pieces, and roasted onions. A drizzle of house-made Korean-style sauce and a sprinkle of roasted seaweed add depth and a slight crunch. The result is a multi-textural bite — sour, salty, sweet, and savoury all at once.
For those craving something off the crust, the Korean Sauce Chicken Wings (HK$98) and Korean Sauce Chicken Strips (HK$92) deliver. Both are coated in a sticky, glossy gochujang-based glaze and finished with a dusting of seaweed powder. The wings are served single-boned for easy snacking, while the strips offer a more substantial, tender option.
A Sweet Nod to Convenience-Store Nostalgia
Perhaps the most unexpected item on the new menu is the Banana Milk Custard Donut (HK$43 each). The inspiration comes straight from a beloved Korean convenience-store staple: Binggrae banana milk, a lightly sweet, creamy drink that has been a childhood favourite across generations in South Korea.
DOUGH BROS transforms that nostalgic flavour into a soft, pillowy donut filled with a silky custard made from real Binggrae banana milk. The result is a dessert that is distinctly Korean in spirit yet fits seamlessly into the brand’s existing lineup of artisanal pastries.
What This Means for Hong Kong’s Food Scene
The Seoul Taste Series is more than a seasonal gimmick — it reflects a broader trend of Hong Kong food brands borrowing from Korean culinary culture, which has become one of the city’s most influential food movements. From Korean fried chicken chains to dessert cafés and home-style restaurants, the demand for authentic-yet-accessible Korean flavours shows no sign of slowing.
For DOUGH BROS, the new menu also signals a willingness to experiment beyond traditional Italian-American pizza territory, potentially opening the door to future fusion collections inspired by other Asian cuisines.
Pricing and Availability
- Kimchi Fried Chicken Pizza: Small HK$78 / Large HK$158
- Korean Sauce Chicken Wings: HK$98
- Korean Sauce Chicken Strips: HK$92
- Banana Milk Custard Donut: HK$43
The series is available while supplies last at all DOUGH BROS locations. Prices are subject to change, and customers are advised to check the restaurant’s official channels or ordering platforms for the latest terms and conditions.
Pro tip: Pair the pizza with the banana milk donut for a complete Seoul-inspired meal — sweet and savoury, all on one tray.
For more updates on limited-edition menu launches, follow DOUGH BROS on social media or visit their website. As the brand continues to push the boundaries of sourdough, one thing is clear: Hong Kong’s pizza scene just got a Korean upgrade.