Hong Kong’s beloved handmade sourdough pizza brand DOUGH BROS has unveiled a new “Seoul Taste Series,” bringing the bold, comforting flavours of Korean street food and convenience-store classics to its menu. The limited-edition collection features a kimchi fried chicken pizza, Korean-style glazed chicken wings and strips, and a banana milk custard doughnut. All items are available now at DOUGH BROS outlets across the city.
New Seoul Taste Series
The culinary crossover taps into Hong Kong diners’ enduring love for Korean cuisine, reimagining familiar ingredients through DOUGH BROS’ signature sourdough base and house-made sauces. Each item in the series is crafted to deliver the sweet, savoury, and tangy notes that define Korean food culture, while staying true to the brand’s commitment to artisan preparation.
“We wanted to create something that feels both adventurous and nostalgic,” a DOUGH BROS representative explained. “Korean flavours are incredibly popular in Hong Kong, and we’ve taken classic elements—like kimchi, gochujang-style sauce, and even banana milk—and built them into our own handmade sourdough format.”
Menu Highlights
Kimchi Fried Chicken Pizza
The centrepiece of the series is the Kimchi Fried Chicken Pizza, available in small (HK$78) and large (HK$158). The sourdough base is topped with spicy kimchi, generous amounts of melted mozzarella, crispy fried chicken pieces, and roasted onions. A drizzle of house-made Korean-style sauce and a sprinkle of roasted seaweed finish the pie, creating a layered experience of sour, salty, sweet, and crunchy textures.
Korean-Style Chicken Wings and Strips
For those who prefer finger food, the Korean-Style Chicken Wings (HK$98) and Korean-Style Chicken Strips (HK$92) offer a straightforward hit of umami. Both are available as single-bone wings or tender strips, coated in a thick, sticky Korean glaze and finished with a dusting of seaweed powder. The sauce balances heat with sweetness, making it suitable for a wide range of palates.
Banana Milk Custard Doughnut
Perhaps the most unexpected item is the Banana Milk Custard Doughnut (HK$43 each). Inspired by South Korea’s iconic Binggrae banana-flavoured milk—a staple in convenience stores across the country—the doughnut features a light, fluffy exterior and a filling of silky custard made with the same banana milk. The result is a dessert that is both familiar and novel, evoking childhood memories for anyone who has tried the drink.
Broader Culinary Trend
DOUGH BROS’ new series reflects a wider movement among Hong Kong restaurants to fuse Korean flavours with Western comfort food. In recent years, Korean fried chicken, kimchi, and gochujang have become mainstream ingredients, appearing on menus from fast-casual chains to fine-dining establishments.
The brand’s handmade sourdough pizzas have built a loyal following since its launch, with customers drawn to the tangy, chewy crust and creative toppings. By introducing a limited-time Korean-inspired lineup, DOUGH BROS aims to attract both regulars and new customers looking for a fresh dining experience.
Availability and Notes
The Seoul Taste Series is available for dine-in, takeaway, and delivery through DOUGH BROS’ official channels. Prices and availability are subject to change, and the brand advises customers to check their ordering platform for the latest terms and conditions. As with previous limited editions, these items may be withdrawn once stock runs out.
For Hong Kong food lovers eager to explore the intersection of Korean street food and artisan pizza, the new series offers a compelling reason to visit DOUGH BROS—and perhaps discover a new favourite combination.