Hong Kong’s handmade sourdough pizza chain DOUGH BROS has launched a brand-new “Seoul Bites Series,” bringing bold Korean flavours to its menu. The limited-time collection features a Korean kimchi fried chicken pizza, Korean-glazed chicken wings, chicken strips, and a banana custard doughnut inspired by South Korea’s favourite convenience-store drink. The new items are available now while supplies last, with prices starting at HK$43.
A Korean twist on sourdough favourites
DOUGH BROS has built a loyal following for its naturally leavened sourdough bases, which are stretched fresh and baked with a signature char. The new series leans into the growing popularity of Korean street food and comfort flavours in Hong Kong. According to the brand, each dish is designed to balance savoury, spicy, sweet and tangy notes.
Kimchi Fried Chicken Pizza
The highlight of the series is the Korean Kimchi Fried Chicken Pizza, available in small (HK$78) and large (HK$158). The pie is topped with crunchy fried chicken, roasted onions, melted cheese and a generous drizzle of special Korean sauce, finished with shredded seaweed. The combination delivers a mix of tangy kimchi, rich cheese and an extra-crispy texture.
Korean-Glazed Chicken Wings and Strips
For those who prefer something more straightforward, DOUGH BROS is also offering:
- Korean Sauce Chicken Wings (HK$98) — single-bone wings coated in a rich, sticky Korean glaze and dusted with seaweed powder.
- Korean Sauce Chicken Strips (HK$92) — crispy chicken strips tossed in the same savoury-sweet sauce, finished with a light umami kick.
These items are positioned as shareable sides or a protein-heavy addition to a meal, appealing both to groups and to diners looking to satisfy cravings.
Banana Milk Custard Doughnut
The sweet finale is a Banana Custard Doughnut (HK$43 each), inspired by the iconic Korean banana milk drink. The fluffy doughnut is filled with a smooth custard made with Binggrae banana milk, offering a creamy, fruity sweetness that feels nostalgic and indulgent. It is a fitting nod to a beverage that has become a cultural staple across Asia.
A limited-time menu worth trying
The Seoul Bites Series taps into more than just food trends; it reflects the city’s enduring love for Korean flavours and creative comfort food. By merging its artisan sourdough identity with Korean ingredients, DOUGH BROS gives existing fans a fresh reason to visit while drawing in curious newcomers.
As with any limited-edition launch, customers are advised to act quickly if they want to try the full range. The dishes are available only while stocks last, and prices are subject to change. DOUGH BROS also reminds diners to check the official ordering platform and in-store menu for the latest terms, availability and updated pricing before placing an order.
Whether you are a long-time fan of the pizzeria or simply looking to explore a new twist on sourdough pizza, the Seoul Bites Series offers a timely and delicious taste of Korea right in Hong Kong.