Hong Kong’s frozen dessert landscape just got a sophisticated update as DREYER’S expands its celebrated “The Dessert Series” with a bold new flavor. Partnering once again with Cantopop icon and brand ambassador Sammi Cheng, the company has officially launched the Extreme Matcha Mochi Ice Cream Cup. Dropping on November 4, 2026, across major convenience stores and supermarkets for a suggested retail price of HK$30 per cup, the product aims to bring the complexity of a Japanese patisserie dessert into the freezer aisle, proving that ice cream demand doesn’t cool down just because the weather does.
A Flavor Built on Layers
Where previous entries in the Dessert Series focused on recreating classic cake flavors (Tiramisu and Thick Coconut Milk), the Matcha Mochi variant pursues a far more ambitious textural journey. The cup is engineered in distinct stages: a generous dusting of premium, slightly bitter matcha powder coats the top layer. Beneath it rests an ultra-smooth, milk-forward matcha ice cream base. The real differentiator, however, is the generous inclusion of soft, chewy mochi pieces folded throughout the core.
This design creates a rare “three-in-one” eating experience. The initial spoonful delivers a dry, bitter tea dust kick that quickly melts into creamy sweetness. As the mochi bits release from the ice cream, they offer a glutinous, bouncy contrast to the surrounding liquid smoothness. It effectively collapses the distance between a convenience store snack and a dedicated dessert-bar tasting plate.
Pricing, Availability, and Cultural Fit
For consumers eager to try it, the logistics are straightforward:
- Single Cup: HK$30
- Multi-Pack (3 cups): HK$79.90
- Availability: All major convenience store chains (7-Eleven, Circle K) and supermarkets (Wellcome, ParknShop) across Hong Kong.
The launch timing is strategically weaponized. By branding the series as “dessert” rather than just “ice cream,” DREYER’S sidesteps the seasonal slump logic. Matcha is a culturally safe bet in Hong Kong—it already dominates the local bubble tea and bakery scenes. Adding mochi, a texture the city is increasingly obsessed with, ensures the product feels familiar yet novel.
The Sammi Cheng endorsement amplifies this reach immensely. As a local beloved superstar, her involvement signals a premium, trustworthy product. Seeing her face on the cup elevates an everyday purchase into an event.
What Comes Next for the Series
The success of this triple-texture cup could easily dictate the direction of future Dessert Series flavors. Hong Kong’s palate has matured past single-note sweets; consumers now demand variety in texture, temperature, and intensity within a single serving. By front-loading the complexity and linking it to a major celebrity campaign, DREYER’S has made a strong argument that the best ice cream isn’t always the creamiest—it’s the one that keeps you guessing with every bite. For anyone looking to upgrade their evening commute treat, or simply stock a freezer with something that can stand up to a proper dessert craving, this matcha mochi cup is the clear contender to watch.