Hong Kong ice cream lovers can score complimentary Dreyer’s pistachio chocolate and mint chocolate cones at a pop-up experience zone in Kai Tak from July 8 to 12.
The popular brand, fronted by Cantopop icon Sammi Cheng, is rolling out two indulgent additions to its premium cone lineup. Inspired by the Dubai chocolate craze, the pistachio chocolate variety blends Belgian chocolate with real pistachio pieces layered on top. The mint chocolate option delivers a cooling sensation with crunchy mint cookie bits and a rich chocolate coating. Both flavours are now available for sampling at no cost during a limited-time activation at the Kai Tak Retail Hub.
Why This Freebie Matters
In a city where dining costs continue to climb, complimentary tastings from a major brand offer a rare moment of accessible luxury. Dreyer’s has set up a dedicated “experience zone” where visitors can walk up, queue, and receive a full-sized cone—no purchase required. The offer runs daily from July 8 to July 12, though the exact giveaway times vary by day. The brand encourages fans to check its official schedule and arrive early, as stock is limited and offered on a first-come, first-served basis.
For those who miss the window, the new cones will be available at retail outlets nationwide. The pistachio chocolate flavour, in particular, taps into the global obsession with pistachio-infused desserts, a trend driven by viral Dubai-inspired chocolate bars. Dreyer’s adaptation layers the nutty richness with a crisp waffle cone, aiming to replicate the “crunch-meets-cream” experience that has made premium cones a fast-growing segment in Hong Kong’s ice cream market.
What to Expect at the Pop-Up
The DREYER’S® Limited Edition Experience Zone is situated inside the Kai Tak Retail Hub, a newly opened shopping complex in the Kowloon East area. Visitors can expect a branded booth with product displays and staff handing out single-serving cones. No tickets or pre-registration are required—just show up during the designated hours listed on Dreyer’s Hong Kong Facebook page and social media channels.
The giveaway is part of a broader marketing push celebrating the brand’s refresh. While the pop-up is the headline event, Dreyer’s has also launched regional TV commercials and in-store promotions featuring Sammi Cheng, whose long-standing endorsement adds a nostalgic touch for local audiences.
Terms to Keep in Mind
As with any promotional event, the offer is subject to standard terms and conditions. The brand notes that quantities are limited and may run out before the day’s scheduled end. The product images used in promotional materials are for reference only. The trademark is owned by Société des Produits Nestlé S.A., Switzerland.
Broader Impact on Hong Kong’s Food Scene
Pop-up giveaways have become a staple of Hong Kong’s competitive food-and-beverage landscape, especially during summer. Brands use them not only to introduce new flavours but also to generate social media buzz and foot traffic for partner venues. The Kai Tak Retail Hub, which opened earlier this year, is positioning itself as a lifestyle destination, and tie-ins like this help draw shoppers away from established malls.
For consumers, the takeaway is clear: follow your favourite brands on social media, mark the calendar, and show up early. A free premium ice cream cone may be a small indulgence, but in a city that moves fast, it is also a moment to pause, taste something new, and share the experience with friends.
Actionable tip: Set a reminder for the Dreyer’s pop-up hours on your chosen day. Bring a friend—each person can queue separately if the line is long. And if you cannot make it, the new flavours hit supermarket freezers later this month.