Hong Kong — Dreyer’s is giving ice cream enthusiasts a chance to taste its two newest Luxury Ice Cream Cone creations—Pistachio Chocolate and Mint Chocolate—for free. From July 8 to July 12, 2026, the brand will host a pop-up experience zone at the Kai Tak Retail Hub, handing out complimentary cones while supplies last. The promotion, endorsed by Cantopop superstar Sammi Cheng, marks the launch of a revamped product line that blends premium Belgian chocolate with bold, globally inspired flavor combinations.
New Flavors Inspired by Global Trends
The Pistachio Chocolate cone draws direct inspiration from the viral Dubai chocolate trend. Each cone features a rich Belgian chocolate base infused with pistachio, topped with crunchy pistachio pieces for added texture. The Mint Chocolate variant offers a cooling contrast, combining a smooth, refreshing mint ice cream with a decadent chocolate coating and mint cookie crumbles. Both flavors are designed to appeal to adventurous palates seeking a premium, restaurant-quality ice cream experience at home.
Dreyer’s has positioned these new offerings as part of its Luxury series, which emphasizes high-quality ingredients and sophisticated taste profiles. The brand’s choice of Sammi Cheng as ambassador further underscores its aim to connect with Hong Kong consumers who value both indulgence and local cultural relevance.
How to Get Your Free Cone
The complimentary giveaway will take place exclusively at the DREYER’S Limited Edition Experience Zone located inside the Kai Tak Retail Hub. The event runs from July 8 through July 12, with cones distributed during specified hours each day. No purchase is necessary; attendees simply need to queue at the venue to receive one free Luxury Ice Cream Cone, while stocks last.
Interested participants are advised to check Dreyer’s official Facebook page for the precise daily schedule and any updates. Given the limited quantity and high anticipated demand, arriving early is strongly recommended. The promotion is subject to standard terms and conditions, and the product images used in marketing materials are for reference only.
Marketing Strategy and Broader Impact
This pop-up event is part of a broader marketing push to generate word-of-mouth buzz ahead of the new flavors’ full retail rollout. By offering free samples in a high-traffic area like Kai Tak, Dreyer’s aims to convert curious tasters into loyal buyers. Summer remains the peak season for ice cream consumption in Hong Kong, and the timing aligns perfectly with the city’s hot, humid weather.
The introduction of these flavors also reflects a growing consumer appetite for premium, artisanal-style frozen treats that incorporate trendy ingredients like pistachio and mint. Dreyer’s move to highlight its Belgian chocolate sourcing and unique flavor profiles positions it to compete with both local brands and international rivals in the rapidly evolving ice cream market.
What’s Next for Ice Cream Lovers
For those who miss the free giveaway, the new Pistachio Chocolate and Mint Chocolate Luxury Ice Cream Cones are expected to become available at major supermarkets and convenience stores across Hong Kong in the coming weeks. Dreyer’s has not announced an exact retail date, but shoppers can monitor the brand’s social media channels for announcements.
In the meantime, fans of Sammi Cheng and frozen desserts alike can mark their calendars for the Kai Tak pop-up. It’s a rare chance to sample two innovative flavors at no cost—and to get a taste of what Dreyer’s has in store for the rest of the summer.