Hong Kong ice cream lovers can sample two innovative tastes—pistachio chocolate and mint chocolate—at a pop-up event this week, completely free of charge.
Dreyer’s, the premium ice cream brand endorsed by Hong Kong pop icon Sammi Cheng, is launching two new flavours under its luxury cone series: Pistachio Chocolate and Mint Chocolate. To celebrate, the company will host a two-day pop-up experience zone at the Kai Tak Retail Hub on July 8 and July 9, offering complimentary cones to the public during designated hours. The move aims to generate buzz for the new products while giving consumers a no-cost taste test.
New Flavors Inspired by Global Trends
The Pistachio Chocolate cone draws direct inspiration from the viral Dubai chocolate trend. It combines rich Belgian chocolate with crushed pistachio nuts, topped with a generous layer of whole pistachio pieces for added texture and visual appeal. The Mint Chocolate variant offers a cooling, refreshing sensation, pairing intense mint flavour with smooth chocolate sauce and crunchy mint cookie pieces.
Both flavours are part of Dreyer’s premium cone lineup, which targets consumers seeking indulgent, high-quality treats at accessible price points. The brand’s choice to highlight pistachio—a nut gaining popularity in confectionery worldwide—signals a strategic move to tap into evolving dessert preferences among Hong Kong’s discerning sweet-tooth crowd.
Free Giveaway Details
Dreyer’s will set up a “DREYER’S® Limited-Time Experience Zone” at the Kai Tak Retail Hub on the two specified dates. Visitors can receive one free luxury cone per person while supplies last. The exact giveaway schedules have been shared across the brand’s official social media channels; interested participants are advised to check the timings and arrive early, as product quantities are limited.
Key details at a glance:
- Dates: July 8–9, 2026
- Location: Kai Tak Retail Hub (specific booth announced via social media)
- Flavours: Pistachio Chocolate and Mint Chocolate
- Cost: Free (subject to availability)
- Terms: Standard terms and conditions apply; the trademark holder is Nestlé Suisse S.A.
The company has emphasised that the offer is while stocks last, and that the promotional images are for reference only.
How to Get Your Free Cone
No purchase is necessary. Consumers simply need to visit the designated pop-up zone during the advertised time slots and queue for their complimentary cone. The brand encourages bringing friends and arriving early to secure a taste of both new flavours.
Sammi Cheng, who has been Dreyer’s brand ambassador, has featured prominently in the campaign’s promotional materials. Her involvement lends the launch a strong local celebrity connection, appealing to fans who follow her endorsements.
Broader Impact and Next Steps
This giveaway is part of a larger summer promotional push by Dreyer’s to reinvigorate interest in its luxury cone range. By offering free samples, the brand aims to convert trial into purchase, particularly among younger consumers who are active on social media and likely to share the experience online.
For those unable to attend the pop-up, the new flavours will be available for purchase at major retail outlets across Hong Kong shortly after the event. Dreyer’s has not yet announced future giveaway dates, but similar flash promotions may follow if the initial response is strong.
Stay updated by following Dreyer’s Hong Kong Facebook page for real-time announcements and potential event extensions. For more Hong Kong food and lifestyle deals, bookmark Lolleroll’s dedicated offers section.