Hong Kong ice cream lovers can score complimentary DREYER’S cones featuring pistachio chocolate and mint chocolate flavors at a two-day pop-up event this July.
DREYER’S, the premium ice cream brand endorsed by Hong Kong superstar Sammi Cheng, is launching two new additions to its luxury cone lineup—Pistachio Chocolate and Mint Chocolate—and celebrating with a free giveaway at a pop-up experience in Kai Tak. On July 8 and 9, 2026, the brand will set up the “DREYER’S® Limited-Time Experience Zone” at the Kai Tak Retail Gallery, offering complimentary cones to the public during designated hours. The promotion aims to introduce the new flavors directly to consumers while generating buzz around the brand’s latest product innovation.
New Flavors Inspired by Global Trends
The Pistachio Chocolate cone draws inspiration from Dubai chocolate, blending rich pistachio with Belgian chocolate and topping it with crunchy pistachio pieces. The Mint Chocolate variant delivers a cooling sensation, combining refreshing mint with a thick chocolate sauce and mint cookie crumbles. Both flavors are part of DREYER’S luxury cone series, which has gained a loyal following for its premium ingredients and indulgent textures.
The pop-up event will take place at the Kai Tak Retail Gallery, with free cones distributed in limited quantities during specific time slots on both days. The brand encourages fans to arrive early, as supplies are limited and available on a first-come, first-served basis.
Free Cone Giveaway Schedule
The “DREYER’S Limited-Time Experience Zone” will operate on July 8 and July 9, 2026, at the Kai Tak Retail Gallery. Exact distribution times have been released on DREYER’S Hong Kong Facebook page, and the brand advises checking the official schedule before heading out. Each person can receive one free cone per visit, while stocks last.
Broader Context: Hong Kong’s Love for Premium Ice Cream
This launch taps into Hong Kong’s growing appetite for premium, artisanal frozen treats. According to market research, the city’s ice cream sector has seen a steady shift toward higher-priced, flavor-driven products, with nut-based and mint varieties gaining particular traction among younger consumers. DREYER’S move to offer free samples aligns with a broader industry trend of using experiential marketing to build brand loyalty and drive trial.
For those who miss the pop-up, the new flavors will be available for purchase at major retailers across Hong Kong. The brand has also hinted at additional promotional activities in the coming weeks, including potential collaborations with local cafes.
What to Know Before You Go
- Location: Kai Tak Retail Gallery
- Dates: July 8–9, 2026
- Offer: One free DREYER’S luxury ice cream cone per person, while supplies last
- Flavors: Pistachio Chocolate and Mint Chocolate
- Tip: Check DREYER’S Hong Kong Facebook page for exact distribution times and arrive early to avoid disappointment
The Bigger Picture: Sampling as a Strategy
Free sampling events like this one are increasingly common in Hong Kong’s competitive food and beverage landscape. They allow brands to create direct consumer engagement, gather real-time feedback, and drive immediate sales. For DREYER’S, the pop-up also serves as a platform to reinforce its association with quality and indulgence—a key differentiator in a market flooded with mid-range options.
As summer temperatures climb, the timing couldn’t be better. Whether you’re a pistachio purist or a mint enthusiast, this two-day giveaway offers a rare chance to taste DREYER’S latest creations without spending a dime. Mark your calendars, gather your friends, and head to Kai Tak for a cool, sweet escape.