Leading loyalty programme Easy Rewards (易賞錢) has teamed up with Visa to launch the highly anticipated “Unlock Dreams Grand Draw,” offering members a chance to win over HKD 2.3 million in combined prizes. Running from November 6th to December 31st, 2026, registered members can earn entries by spending just HKD 100 at selected retailers using a Hong Kong-issued Visa card.
A Prize Pool Built for Dreamers
The collaboration delivers 663 prizes catering to everyone from driving enthusiasts to travel lovers and savvy shoppers. The standout offerings include a brand new electric vehicle and substantial travel miles, alongside an abundance of practical shopping vouchers.
- Grand Prize: A GEELY EX2 Pure Electric Small SUV valued at HKD 200,000 (one winner).
- Asia Miles Jackpot: 500,000 Asia Miles (two winners), alongside 350,000, 200,000, 100,000, and 80,000 miles for a total of 25 winners.
- Shopping Vouchers: HKD 5,000 Fortress vouchers (180 winners), HKD 2,000 ParknShop vouchers (249 winners), and HKD 1,500 Watsons vouchers (208 winners).
How to Enter
Participation is straightforward. Members must register for the draw via the Easy Rewards mobile app. They then qualify for one base entry every time they make a single receipt purchase of at least HKD 100 at any of the designated partner merchants—ParknShop, Watsons, Fortress, or Watsons Wine Cellar—both in-store and online. The qualifying payment method must be a Hong Kong-issued Visa card.
Two Proven Ways to Multiply Your Entries
What makes this campaign particularly compelling is the ability to significantly boost your odds without extra spending. The promotion explicitly offers two main strategies for stacking entries.
1. Choose Your Card Wisely
Paying with an HSBC Easy Credit Card or a Platinum Visa card that is linked to your Easy Rewards account grants you one additional entry per qualifying transaction. This instantly doubles your chance of winning for that particular purchase.
2. Adopt the Multi-Merchant Strategy
The draw rewards shoppers who spread their spending across different partner brands. The more distinct merchants you visit, the more bonus entries you unlock:
- Shopping at two different merchants earns you one bonus entry.
- Visiting three merchants earns you two bonus entries.
- Spending across all four merchants earns you three bonus entries.
Key Dates and Important Fine Print
Shoppers must mark their calendars carefully. The draw period concludes on December 31st, 2026. The official random selection will take place on January 20, 2027, with winners published on January 29, 2027.
As always, specific terms apply. All qualifying in-store transactions must be made using a physical Visa card. Payments processed through digital wallets—including Apple Pay, Google Pay, Alipay, Alipay HK, WeChat Pay, and Samsung Pay—are explicitly excluded from the promotion.
A Smarter Way to Shop This Season
This campaign represents a significant move in Hong Kong’s competitive loyalty landscape. By encouraging specific card usage and cross-brand shopping habits, Easy Rewards and Visa are effectively gamifying everyday errands. For consumers, the message is simple: a little strategic planning around your regular grocery and household purchases could result in winning a brand new electric car, enough miles for a dream vacation, or generous vouchers for your favourite retailers. It is a rare example of a promotion where the effort required is minimal, but the potential reward is genuinely life-changing.