Hong Kong tea lovers can score a BOGO deal on the brand’s award-winning pineapple series this week only.
Taiwanese handcrafted tea brand Chicha San Chen has brought back its wildly popular “Golden Diamond Pineapple Series” for a limited summer return, and to celebrate, the chain is offering a flash buy-one-get-one-free promotion on two signature beverages. The one-day-only deal applies to the refreshing “Feng Lai Honey Iced Tea” and the creamy “Feng Lai Thick Milk Tea,” available at all Hong Kong locations while supplies last.
Customers can take advantage of the promotion by visiting any participating store after 3 PM on the designated date and completing a simple step at the counter. However, only the first 50 cups per outlet qualify, making early arrival essential for those hoping to snag the discount.
A Seasonal Sensation Returns
The Golden Diamond Pineapple Series has developed a devoted following since its initial launch, and for good reason. Each drink is crafted using freshly sourced golden diamond pineapples imported directly from Taiwan, known for their intensely sweet and tangy flesh. Every cup is brewed fresh to order, preserving the fruit’s natural aroma and flavour profile.
The series features two standout options:
- Feng Lai Honey Iced Tea – A refreshing blend of golden diamond pineapple broth infused with narcissus osmanthus tea and百花蜂蜜 (wildflower honey)
- Feng Lai Thick Milk Tea – A rich combination of jade dew green tea and royal thick milk, creating a creamy yet balanced beverage
Both drinks have earned the 2025 ITI (International Taste Institute) Three-Star Certification, a prestigious recognition awarded to products that achieve exceptional taste standards judged by world-class chefs and sommeliers.
How to Secure the Deal
The buy-one-get-one-free offer is structured as a flash promotion, running for a single day only. Here’s what customers need to know:
- Date: Check the brand’s official social media channels for the exact promotion date
- Time: Available from 3 PM onwards
- Location: All Chicha San Chen stores across Hong Kong
- Limit: First 50 cups per outlet
- Requirement: Complete one simple step at the store (details announced on the day)
A Smart Strategy for Tea Enthusiasts
This limited-time offer presents an excellent opportunity for both loyal fans and first-time tasters to sample premium handcrafted tea at half the usual cost. Given the small batch nature of the pineapple supply and the 50-cup cap per store, tea connoisseurs are advised to plan their visit strategically.
“We know how much our customers love the Golden Diamond Pineapple Series,” a brand representative noted. “This buy-one-get-one-free promotion is our way of saying thank you for their continued support and sharing the joy of authentic Taiwanese tea culture.”
Full List of Chicha San Chen Hong Kong Locations
The promotion applies across all branches. For the complete store directory and operating hours, customers can visit the official website at chichasanchen.com/store/HK or follow the brand’s Hong Kong Facebook page for real-time updates.
Broader Implications for Hong Kong’s Tea Market
Chicha San Chen’s aggressive promotional strategy reflects a growing trend among premium beverage chains in Hong Kong, where flash deals and limited-edition seasonal offerings drive customer engagement and foot traffic. As competition intensifies in the city’s saturated handcrafted tea market, brands are increasingly turning to scarcity tactics and time-sensitive discounts to differentiate themselves.
For consumers, this means more opportunities to enjoy high-quality, award-winning beverages at accessible price points. However, with limited quantities and short promotion windows, quick decision-making and early arrival remain key to capitalising on these offers.
As summer continues to sizzle, keep an eye on Chicha San Chen’s announcements—the Golden Diamond Pineapple Series won’t be around forever, and neither will this exclusive BOGO deal.