Local fast-food giant Fairwood has announced a significant upgrade to its long-standing “Joyous Care Card” program, offering enhanced financial relief to Hong Kong’s silver-haired community. Effective immediately, eligible seniors can enjoy a HK$6 discount on every transaction across all time slots, including breakfast, lunch, afternoon tea, and dinner. This move doubles the previous HK$3 incentive, reflecting the chain’s commitment to supporting the city’s aging population amid rising living costs.
Comprehensive Savings for All-Day Dining
The revised promotion is valid at all Fairwood locations citywide. Unlike time-restricted offers, this discount applies to the brand’s full menu of signature local flavors. Whether grabbing a classic breakfast set to start the day, the fan-favorite baked pork chop rice for lunch, or a soothing bowl of soup with dinner, cardholders simply need to present their “Joyous Care Card” at the cashier to receive the immediate HK$6 deduction.
Since the program’s inception in 2014, Fairwood has aimed to provide tangible value to seniors. By increasing the per-meal discount, frequent diners could see substantial monthly savings, significantly reducing their daily food expenditure while maintaining access to hot, nutritious meals.
Streamlined Application for Over-60s
To ensure maximum accessibility, Fairwood lowered the age requirement for the “Joyous Care Card” to 60 in late 2021. This alignment with the government’s JoyYou Card eligibility ensures that younger retirees can also benefit. Eligible residents have two primary ways to apply for the discount card:
- In-Store Registration: Seniors can visit any Fairwood branch with their JoyYou Card or Senior Citizen Card. Staff at the counter will assist with a quick verification process for immediate card issuance.
- Online Application: Tech-savvy users or family members can visit the official Fairwood website to fill out an electronic form. Applicants must upload a copy of their identity documents and select a preferred method for card collection.
Broader Community Support Initiatives
This corporate initiative coincides with the launch of the fourth phase of the government’s “Caring Eateries” program. Starting February 20, 2026 (the fourth day of the Lunar New Year), approximately 70,000 vulnerable seniors will receive sets of dining vouchers worth HK$25 each.
Under this broader scheme, Fairwood will offer a specially priced Sweet and Sour Pork Rice with Seasonal Soup for just HK$25 (originally HK$49) for voucher holders. Other participating chains, including Café de Coral, Maxim’s MX, and Tai Hing, will also provide heavily discounted meals ranging from HK$25 roast meat sets to classic Hong Kong-style cafes’ signature dishes.
Next Steps for Seniors
Residents aged 60 or above who have not yet secured their Fairwood Joyous Care Card are encouraged to visit their local branch this week. With no hidden fees and a simple registration process, the program stands as one of the most accessible private-sector senior benefits in the local catering industry. For family members, assisting elders with the online registration or a quick trip to a nearby outlet can ensure they maximize their daily budget while enjoying a variety of dining options.