Hong Kong fast-food chain Fairwood has joined the viral “MECCHA CHAMELEON” craze with a 10-day treasure hunt game called “Chameleon Ah Wok,” offering lucky winners free food vouchers for an entire year and a flagship smartphone. Running from July 3 to July 12, 2026, the promotion invites participants to solve daily video clues, locate a hidden mascot in real stores, and compete for top-tier prizes—while every customer can simply say a six-word code at the counter to slash HK$3 off their entire bill.
How the “Chameleon Ah Wok” Hunt Works
Each evening at 6 PM, Fairwood posts a clue video on its official Threads account. Players must decode the hint to identify which specific branch is hiding the “Chameleon Ah Wok”—a white-coloured version of the brand’s iconic orange mascot. Once found, participants must physically retrieve the figurine, take a photo, post it on social media tagging Fairwood, and send a direct message confirming the location. Winners are then selected from eligible entries.
Prize breakdown:
- Grand Prize (1 winner): One “Fairwood Orange” smartphone
- Mega Prizes (9 winners): A 365-day voucher for either fried chicken drumsticks, French toast, milk tea, or chicken breast
All prizes are awarded as daily-use coupons, effectively granting the winner one free item per day for a full year.
Instant Discount: Just Say the Magic Phrase
For those who prefer a guaranteed benefit over a game of chance, Fairwood is offering an unconditional HK$3 discount on any order. Customers simply need to tell the cashier, “I want to join the treasure hunt” (in Cantonese: “我要參加尋寶”). No minimum spend is required, making it an easy way to save on any meal during the 10-day period.
Separate Milk Tea Giveaway and Challenge Stations
Alongside the treasure hunt, Fairwood is celebrating the upgrade of its signature Ceylon-style milk tea with a roving promotional truck and six in-store “Ah Wok Milk Tea Academy Challenge Stations.”
Free milk tea voucher: On July 11, a branded truck will tour Causeway Bay and Mong Kok. Anyone who follows Fairwood’s social media page on-site receives a free hot milk tea voucher.
Challenge stations will operate at six branches from July 24 to August 12, from 12 PM to 6 PM daily. Activities include:
- Tongue twister challenge: Complete a “milk tea declaration” in under 4 seconds to earn a coupon for HK$10 mini shredded pork and rice vermicelli soup with milk tea.
- Set purchase bonus: Buy an “Ah Wok Ceylon Milk Tea” set to receive a free iced red bean milk tea.
- Arcade challenge: Purchase any 96°C-brewed milk tea series drink and take a shot at the 9.60-second buzzer game. Hitting exactly 9.60 seconds wins an exclusive “Ah Wok Ceylon Milk Tea” plush keychain.
Locations include branches in Mong Kok, Central, Tsuen Wan, Kwun Tong, Ma On Shan, and Tai Po. All giveaway items are available daily while stocks last.
Why This Matters for Hong Kong Diners
Fairwood’s campaign taps into the city’s growing appetite for gamified promotions and social-media-driven engagement. By blending physical treasure hunts with instant discounts, the chain creates multiple touchpoints for customers—from casual diners looking for a quick price cut to dedicated fans chasing year-long rewards. For Hong Kong’s competitive fast-food market, such interactive strategies may become a new benchmark for customer loyalty.
Next steps: To participate, follow Fairwood’s Threads account for nightly clues, visit any branch to claim your HK$3 discount with the secret phrase, or drop by the milk tea challenge stations for free vouchers and limited-edition merchandise.