Hong Kong’s beloved fast-casual chain Fairwood has unveiled its 2026 Mid-Autumn Festival lineup, blending childhood nostalgia with traditional flavors. In a fresh collaboration with Japan’s adored Sumikkogurashi (Corner Buddies) characters, the brand is offering limited-edition mini mooncakes and a suite of practical merchandise. Alongside these playful offerings, Fairwood is bringing back its fully Hong Kong-made Classic Double Yolk White Lotus Seed Paste Mooncakes, catering to those who prefer time-honored tastes. The collection, available for early-bird purchase now, promises something for both gift-givers and self-indulgent shoppers.
A Playful Twist on a Classic Treat
Fairwood’s partnership with Sumikkogurashi transforms the traditional mooncake into a collectible experience. The Mini Egg Yolk White Lotus Seed Paste Mooncake Set (two pieces) pairs a classic filling with adorable likenesses of popular characters “Shirokuma” (Polar Bear) and “Tokage” (Lizard). Encased in a pink, toy-house-shaped box, each set includes two miniature standees for display. For those craving a modern favorite, the Mini Molten Custard Mooncake Set (six pieces) features rich, flowing custard centers, molded after “Penguin?”, “Tonkatsu” (Pork Cutlet), and “Ebifurai” (Shrimp Tail). These come stored in a cylindrical tin decorated with the full cast of Corner Buddies, making the container a keepsake in its own right.
Customers who purchase both sets can secure a combo deal and receive a free foldable Sumikkogurashi eco-bag, while supplies last.
Traditional Roots, Local Pride
Beyond the cartoon charm, Fairwood has not abandoned its heritage. The “Fai Wood Tuen Yuen” Double Yolk White Lotus Seed Paste Mooncakes are entirely manufactured in Hong Kong, using premium lotus seeds from Hunan. The result, according to the brand, is a silky, fragrant paste balanced by the savory richness of top-tier salted egg yolks—a nod to the classic Mid-Autumn flavor that families have enjoyed for generations.
Exclusive Merchandise and Early-Bird Savings
Starting August 5, 2026, anyone purchasing any collaborative mooncake set at participating Fairwood outlets can add three limited-edition Sumikkogurashi items at special prices:
- UV-cutting foldable umbrella: HK$58
- Microwave-safe ceramic bowl: HK$48
- Canvas tote bag: HK$38
These items are designed with the characters’ signature pastel aesthetic, blending everyday utility with fandom appeal.
An Immersive Experience in Tseung Kwan O
To heighten the festive spirit, Fairwood has transformed its Tseung Kwan O Metro Town branch into a Sumikkogurashi-themed dining space since July 21, 2026. A life-sized pink house, replicating the characters’ cozy hideout, serves as a photo opportunity for diners. The installation invites fans to capture memories while enjoying their meals.
Pricing and Availability
Early-bird discounts are available until August 16, 2026:
- Classic Double Yolk White Lotus (4 pieces): HK$199 (regular HK$269)
- Mini Egg Yolk White Lotus (2 pieces): HK$119 (regular HK$169)
- Mini Molten Custard (6 pieces): HK$199 (regular HK$269)
- Combo Set (2-piece + 6-piece): HK$308
Each purchase of any mooncake set also comes with HK$100 worth of Fairwood meal vouchers, adding further value.
A Growing Trend in Festive Marketing
Fairwood’s strategy reflects a broader industry shift: merging traditional holiday foods with pop-culture collaborations to attract younger consumers. By offering both licensed character products and authentically local mooncakes, the chain is positioning itself as a one-stop destination for gifting and personal enjoyment. As the Mid-Autumn Festival approaches, customers can expect these limited items to sell quickly, with early birds securing the best deals and exclusive merchandise.