Hong Kong fast-casual chain Fairwood is kicking off the Lunar New Year celebrations by embracing humor and local culture, launching a special, limited-time promotion featuring a cross-over with the beloved local illustrator Cheap Century, creator of the character Taimasing (大麻成). Starting recently and running through the festive season, the collaboration offers fans highly collectible New Year fai chun (seasonal couplets) based on the iconic, underpants-clad character, alongside a festive menu upgrade designed to cater to both individuals and family gatherings, available for a limited time across all Fairwood locations.
Taimasing Brings Humorous Blessings to Fairwood Patrons
Fairwood, known for blending classic Cantonese comfort food with accessible pricing, has partnered with Cheap Century for the first time to bring Taimasing—recognized for his lazy, mischievous charm—into the restaurant experience. From January 20 to February 16, 2026, customers spending a minimum of HK$50 in a single transaction at any branch will receive a complimentary set of two exclusive Taimasing-themed fai chun.
These collectible couplets move beyond traditional greetings, featuring humorous, contemporary well-wishes synonymous with the character’s attitude, such as the widely sought-after “Eat Well, Sleep Well” (食得瞓得) and “May Your Wallet Always Be Full” (荷包常滿). Due to high anticipated demand, each store is limiting the giveaway to 200 sets daily, and the couplets are distributed randomly. The intense, short-term availability is positioning this collaboration as a must-have for fans and local art collectors alike.
For those eager to share the festive cheer electronically, Fairwood is also enabling fans to download a complimentary set of Taimasing-themed WhatsApp animated stickers, moving the promotion beyond the physical storefront into digital conversations.
Festive Dishes Elevate Lunar New Year Dining
Beyond the collectible merchandise, Fairwood is introducing several seasonal culinary innovations aimed at simplifying New Year’s feasting, whether for a quick afternoon bite or a full family dinner.
A notable addition to the afternoon tea menu is the “Golden Spring Bun” (新春黃金包), symbolizing prosperity and wealth. Priced from HK$33, this crispy, fried pastry features a savory tuna filling encased in bread that is dipped in egg batter and fried until golden brown, offering a satisfying blend of textures. App Members can also enjoy a HK$3 discount on this set, encouraging repeat visits during the promotion period.
Exclusive Dinner Sets for Festive Gatherings
Addressing the demand for convenient, convivial meals during the holiday period, the chain has rolled out the “Prosperity Welcoming Duo Set” (富貴迎春二人餐) for the dinner service. Priced at just HK$138, the set is designed to share and includes auspicious dishes popular during the Lunar New Year, such as:
- Crispy Fish Fillet and Clam Vermicelli Pot (脆魚片海蜆粉絲煲)
- Sweet and Sour Pineapple Prawns (菠蘿大蝦咕嚕肉)
- A selection of traditional, nourishing double-boiled soup.
Furthermore, Fairwood is continuing to offer its popular New Year Poon Choi (festive casserole), with special early-bird pricing for App Members. A six-person poon choi starts as low as HK$519, with additional offers, including HK$200 in dining vouchers for bulk purchases, designed to incentivize large family orders.
This comprehensive festive rollout—combining highly anticipated local cultural merchandise with appealing holiday-themed dishes—demonstrates Fairwood’s strategy to capture significant market share during Hong Kong’s busiest dining season, ensuring that both loyal customers and Taimasing fans find a reason to celebrate the Year of the Dragon at their restaurants. Patrons are advised to visit early each day to maximize their chances of securing the limited-edition collectibles.