Hong Kong’s beloved fast-food chain launches revamped Ceylon tea series, sending promotional trucks and hosting challenge stations across six locations this July
Hong Kong diners are in for a treat as Fairwood (大快活) rolls out a comprehensive upgrade to its iconic Hong Kong-style milk tea, backed by a month-long promotional blitz that includes free drink vouchers, game-based discounts, and a new bulk-purchase deal bringing prices down to as low as HKD 8 per cup.
The chain, known for its affordable comfort food, announced on July 6 that its entire “Ah Yat Ceylon Milk Tea” series has been reformulated to meet four core quality standards: aromatic tea fragrance, silky smooth texture, rich body, and optimal serving temperature. The upgraded lineup features the classic Ah Yat Ceylon Hong Kong-style Milk Tea, available hot or iced, and a red bean version offered as a specialty drink.
Street-Level Promotions and Interactive Challenges
To celebrate the launch, Fairwood will dispatch a promotional vehicle to patrol Causeway Bay and Mong Kok on July 11. Customers who follow the brand’s official social media pages on the spot can claim a free coupon for a hot Ah Yat Ceylon Milk Tea.
At six designated branches across Hong Kong Island, Kowloon, and the New Territories, the chain is setting up “Ah Yat Milk Tea Academy Challenge Stations” running daily from 12:00 PM to 6:00 PM. Participants who successfully recite a “Milk Tea Declaration” tongue twister within four seconds will receive a voucher to enjoy a mini preserved vegetable and shredded pork soup vermicelli paired with a hot Ah Yat Ceylon Milk Tea for just HKD 10.
The full schedule runs from July 24 through August 12, rotating through locations including Mong Kok’s Sai Yeung Choi Street, Central’s Manning House, Tsuen Wan’s Maritime Bay, Kwun Tong’s East Point Centre, Ma On Shan Plaza, and Tai Po’s Cheung Wan Centre.
Unbeatable Bulk Deals and Free Add-Ons
For serious milk tea enthusiasts, Fairwood is introducing a 10-cup ticket bundle for the Ah Yat Ceylon Hong Kong-style Milk Tea starting at just HKD 99—bringing the per-cup cost to roughly HKD 9.9. As a limited-time sweetener, every bundle purchase comes with a free voucher for an iced Ah Yat Ceylon Red Bean Milk Tea, effectively slashing the net price to approximately HKD 8 per cup.
Limited-Edition Merchandise Giveaway
At the six challenge station locations, customers who order any beverage from the upgraded Ceylon series—brewed at a precise 96°C—can also test their luck on a “9.60-second timing challenge.” Winners who hit the exact mark will walk away with an exclusive Ah Yat Ceylon Milk Tea plush keychain, while supplies last daily.
With vouchers available only until stocks run out and the promotion spanning just over three weeks, Fairwood is betting big that Hong Kong’s enduring love affair with milk tea will drive hungry crowds through its doors. For budget-conscious diners and tea connoisseurs alike, this July presents a rare chance to savour a beloved local classic at a bargain—while getting a taste of the chain’s upgraded recipe.