FATTY’s Immersive Bakery Pop-Up Lands at Harbour City: 40+ Exclusive Merchandise Items and Interactive Experiences Await

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Hong Kong’s beloved foodie mascot FATTY (為食妹) has teamed up with the FATMILY team to launch a limited-time bakery-themed pop-up at LCX in Harbour City, Tsim Sha Tsui, running from July 18 to August 31, 2026. The event features three immersive multi-sensory baking zones and a dedicated FATTY’S BAKERY store, offering over 40 brand-new bakery-inspired merchandise items. Visitors can enjoy free admission, interactive photo opportunities, weekend workshops, and exclusive meet-and-greet sessions with the creator herself.

Three Interactive Zones That Bring Baking to Life

The pop-up transforms LCX Oasis into a whimsical bakery world, designed to engage all five senses. The first zone, the “Bread Lover’s Bakery Workshop,” welcomes guests with Chef FATTY and Assistant Chef PUFFY dressed in professional chef attire. Here, visitors can feel the texture of rising dough and listen to the satisfying crunch of freshly baked bread—a治愈 (healing) experience for stressed city dwellers.

Next, the Snapio x Plastic Thing “Toasty Toast” Selfie Booth offers a giant toast-shaped backdrop, perfect for Instagram-worthy shots. The oversized prop invites fans to pose as the star ingredient in their own breakfast scene.

The highlight is FATTY’S BAKERY pop-up store, where shoppers grab a bread tong and wooden tray to “shop” like they are picking fresh loaves from a bakery shelf. The curated selection of over 40 exclusive merchandise items includes stationery, apparel, homeware, and collectibles—all featuring the playful FATTY and FATMILY characters in baking motifs.

Beyond Shopping: Activities and Meet-and-Greets

Organizers have planned a roster of engaging activities throughout the pop-up’s six-week run:

  • DIY “Bake Stamp” Treasure Hunt: Participants can collect stamps at various stations to redeem a limited-edition “Bread-y出炉 Bookmark.”
  • Claw Machine Challenge: Test your skills for a chance to win the ultra-soft “Fluffy FATTY Sponge” plush toy.
  • Weekend Beading Workshop (Saturdays and Sundays only): Guests can craft their own accessories inspired by bakery themes.
  • FATTY One-Day Shop Manager Meet-and-Greet: Fans can take photos and interact with the costumed mascot.
  • Plastic Thing Creator Signing Session: Artist Yan Yip (葉欣), the illustrator behind the Plastic Thing brand, will appear in person for autographs.

Essential Details for Visitors

The pop-up is located at LCX Oasis 1 & 2, 3/F, Ocean Terminal, Harbour City, Tsim Sha Tsui. The main exhibition and store operates daily from 10 a.m. to 10 p.m., with FATTY’S BAKERY shop running from July 18 to August 30 on the same hours. Admission is free of charge, though merchandise and workshop participation may require separate fees.

Broader Impact and Next Steps

This collaboration underscores a growing trend in Hong Kong’s retail landscape: blending intellectual property (IP) characters with experiential retail to drive foot traffic. By transforming a conventional shopping arcade into a multi-sensory destination, LCX continues to position itself as a family-friendly hub that offers more than just transactions. For fans of FATTY and collectors of limited-edition merchandise, this pop-up presents a rare opportunity to engage with beloved characters in a wholly new, tactile way.

Visitors are advised to arrive early, especially on weekends, as merchandise quantities are limited and subject to availability. For the latest updates, follow LCX and Plastic Thing social media channels.

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