Hong Kong’s dining scene is set for a flavorful shakeup as Fisholic, a mainstay of the Michelin Bib Gourmand guide for four consecutive years, marks its sixth anniversary. The celebration takes the form of a collaborative pop-up with popular bar Second Draft in Causeway Bay, running from October 16 to November 15. Alongside a menu that reimagines local heritage dishes, the brand is rolling out a series of creative discounts for customers who simply wear blue.
Six Years of Recognition and Reinvention
Fisholic has carved a unique niche in Hong Kong’s competitive F&B landscape. Known for its playful approach to seafood-centric cuisine, the brand has held its Michelin recognition since 2020—a testament to consistent quality and culinary value. This anniversary pop-up at Second Draft’s Fashion Walk location represents a convergence of two cult-favorite kitchens, offering a dining experience that balances nostalgia with bold originality.
A Menu That Bridges Tradition and Play
The collaboration menu is anchored by the Clam Sauce Dace Burger (HK$88), featuring a freshly ground dace fish patty layered with a house-made clam sauce aioli, caramelized onions, and a soft brioche bun. More adventurous is the Osaka Okonomiyaki Egg Puffs (HK$48), which revives the near-extinct Teochew “dace fish cake” tradition by giving it an okonomiyaki preparation—crispy on the outside, springy within.
For bar-goers, the Big Pit Fish Fries (HK$68) combine Second Draft’s cult-classic fries sauce with Fisholic’s signature fried fish. And those with a taste for the unusual can look forward to the Fish Fragrant Cheese Tea (HK$30), launching across all Fisholic outlets on October 20. This boundary-pushing beverage infuses a creamy cheese foam with a concentrated fish broth, creating a savory-sweet finish that continues the brand’s tradition of disrupting conventional drink menus.
Decoding the “Fish Discount”
Fisholic’s anniversary campaign is structured in three phases, all tied to a simple dress code: wear blue.
-
Phase 1 (Oct 16): Free Burger Giveaway. The first 100 guests at the pop-up’s opening day (6 PM) wearing any blue element—clothing, accessories, or hair dye—can claim a free Clam Sauce Dace Burger (takeout only).
-
Phase 2 (Oct 20 – Nov 2): Island-Wide 25% Off. This is the centerpiece deal. Dine at any Fisholic location on Hong Kong Island wearing blue to receive 25 percent off the entire bill.
-
Phase 3 (Nov 3 – 15): Online and Retail Discounts. The promotion shifts online with 40 percent off purchases at the official web store (minimum HK$500) and select city’super stewed fish soups. Additionally, customers spending HK$150 or more and following Fisholic on Instagram will receive a pair of limited-edition sixth-anniversary socks.
Why This Collaboration Matters
This partnership exemplifies a growing trend in Hong Kong’s food scene: the respectful yet daring reimagining of heritage flavors. By bridging a Michelin-recognized kitchen with a vibrant bar culture, Fisholic is creating an accessible entry point for food lovers to explore regional recipes that might otherwise fade from memory. For diners, the window to experience this unique collaboration is limited—the pop-up concludes on November 15, while the island-wide 25% discount for blue-attire diners runs only until November 2.