HONG KONG – Local chain supermarket 759 Store has unexpectedly launched a four-day, whole-store 30% discount promotion, attracting significant attention from consumers. Running from now until January 18th, the promotional event encompasses the retailer’s diverse inventory, including popular imported snacks, beverages, instant noodles, and frozen meats from Japan, Korea, and Taiwan. Customers seeking to avail themselves of the substantial savings must present a valid 759 Store Membership Card at checkout.
The surprise sale, which applies to nearly all products across its extensive network of over 150 locations, marks a significant but brief offering from the brand known for stocking a wide variety of international grocery and household goods. Previous promotions by 759 Store typically involved tiered discounts, buy-one-get-one offers, or special pricing, making this blanket 30% reduction particularly noteworthy for discount-savvy shoppers.
Essential Details for Maximizing Savings
This limited-time flash promotion provides an opportune moment for Hong Kong residents to restock pantries with popular imported items. The core requirement for receiving the full 30% discount is presenting the official membership card during the transaction.
The broad scope of discounted items is a major draw. Shoppers can apply the savings across multiple categories, including:
- International Snacks: A vast selection of confectionery and treats from East Asia.
- Beverages: Juices, teas, and soft drinks.
- Pantry Staples: Instant noodles, dried goods, and cooking ingredients.
- Frozen Goods: Meats and prepared frozen foods.
- Household Items: A limited but featured range of general cleaning and domestic supplies.
Given the short duration of the sale, customers are encouraged to visit stores promptly to ensure availability of high-demand items.
Netizen-Vetted Bestsellers Spur Rush
The ongoing promotion is expected to trigger a buying frenzy, especially for cult-favorite items often celebrated online. Community discussions and reviews frequently highlight a “Top 10 Must-Buy List” at the 759 Store, which includes highly sought-after, often hard-to-find products.
One consistently referenced item frequently cited by online users as a must-buy is the “Unsweetened Soy Milk” (無調整豆乳), which customers often mention is quickly depleted from shelves during busy periods. Shoppers are advised to prioritize checking stock for these viral products during the discount window. The 759 Store specializes in sourcing unique food products directly from regions like Japan, Korea, and Europe, differentiating its offerings from mainstream supermarkets.
Broader Context: Competition in Hong Kong Retail
This aggressive, surprise discount strategy by 759 Store highlights the competitive intensity within Hong Kong’s grocery and retail sector, especially concerning imported goods. Such steep, time-limited reductions are effective tools for driving massive immediate foot traffic and bolstering brand loyalty among its membership base.
In related news demonstrating the market’s heated environment, another major supermarket chain, ParknShop, also initiated recent promotions, including an 88% discount for its MoneyBack members on Chinese New Year goods and general groceries, setting the stage for a festive period marked by significant consumer savings across leading retailers.
For 759 Store customers, the current four-day 30% discount provides a valuable opportunity to stock up on household and specialty goods before the promotion concludes on January 18th. Customers intending to participate must ensure they have their 759 Membership Card ready to claim the full benefit of the price reduction.