Shoppers can snag tableware, tumblers, and cushions starting at just HK$19 as the Japanese lifestyle retailer prepares to relocate.
Hong Kong homeware enthusiasts are flocking to two Francfranc locations this week as the Japanese lifestyle brand kicks off a major relocation sale ahead of its store closures. The Taikoo Shing branch and the Tseung Kwan O PopCorn outlet will officially close on October 1 and October 4, respectively, but not before offering deep discounts of up to 70 percent on a wide range of homeware products. The sale, dubbed the “Relocation Sale,” runs from September 15 to October 4, giving bargain hunters a limited window to refresh their kitchens and living spaces at rock-bottom prices.
What’s on Offer at the Francfranc Relocation Sale
Walking into the Taikoo Shing store, customers are greeted by prominent “RELOCATION SALE” signs and shelves stocked with colorful, whimsically designed dishware, teapots, and mugs. The star attraction? A selection of pastel-hued bowls and plates now retailing for as little as HK$19. But the deals don’t stop there.
Shoppers can also find thermos flasks and water bottles at heavily reduced prices, including the brand’s popular color-changing cups—those that shift hues when filled with cold liquid—now going for just HK$55. For those looking to add texture and personality to their homes, the sale includes decorative cushions, makeup pouches, faux floral arrangements, and other accent pieces, with selected styles slashed by as much as 70 percent.
As an extra incentive, the store is offering an additional 10 percent off when customers purchase any three designated sale items. This stacked discount makes it an opportune moment to stock up on gifts, hostess presents, or everyday kitchen essentials.
Why Is Francfranc Closing These Two Stores?
The closures have raised questions among loyal customers, but the brand was quick to reassure its fanbase. In a social media announcement, Francfranc confirmed that the two locations are not shutting down permanently. Instead, the company revealed plans to open new stores in two prime, high-traffic areas—suggesting that this is a strategic consolidation rather than a retreat from the Hong Kong market.
The Taikoo Shing store is situated at Shop 210, 2/F, Cityplaza, while the PopCorn outlet is located at Shop G10, PopCorn, 9 Tong Chun Street, Tseung Kwan O. Both locations have been staples for local residents and office workers seeking stylish, functional homeware.
Tips for Getting the Best Deals
If you’re planning to visit, timing is key. Here are a few practical pointers for navigating the sale:
- Go early in the day to avoid the afternoon rush, especially on weekends when foot traffic spikes.
- Check the fine print on discount tags—some items may be excluded from the additional 10 percent off promotion.
- Bring reusable bags to cut down on plastic waste and make carrying your purchases easier.
- Inspect items carefully before purchase, as sale goods are typically non-refundable.
What’s Next for Francfranc in Hong Kong?
While these two locations will soon close their doors, the brand’s Hong Kong presence remains robust. The announcement of new stores in high-demand districts suggests that Francfranc is doubling down on its local footprint, even as it realigns its physical retail strategy. For now, though, the clock is ticking.
With the sale concluding on October 4, budget-conscious shoppers have just over two weeks to take advantage of the markdowns. Whether you’re a long-time collector of Francfranc’s dreamy tableware or simply looking for an affordable home refresh, this sale offers a rare chance to own high-quality Japanese design at a fraction of the usual cost. Don’t miss it—once the doors close, these deals are gone for good.