Hong Kong’s century-old bakery Hang Heung has opened a Mooncake Pop-Up Store at Lee Tung Avenue in Wan Chai, running through September 25, 2026, featuring celebrity collaborations, immersive installations, and early-bird discounts of up to 49% off.
The beloved heritage brand is celebrating the Mid-Autumn Festival with a fresh approach this year under the theme “One Hundred Years of Hang Heung, Always Here.” The pop-up experience, located in the heart of Wan Chai, invites visitors to explore two photo-worthy installations while sampling an array of new mooncake creations—including a heart-shaped “wife cake” designed by actor and singer Julian Cheung, a pistachio mocha puff pastry mooncake, and a wellness-focused gift box created in partnership with traditional Chinese medicine brand Wit Tang.
Two Immersive Experiences at the Pop-Up
The pop-up draws design inspiration from the traditional palace lantern, a symbol of peace and happiness. Rather than simply selling mooncakes, the space aims to transform a century-old custom into a contemporary celebration.
The first standout feature is the Giant Golden Mooncake Viewing Seat, a larger-than-life replica of Hang Heung’s best-selling Double Yolk White Lotus Seed Paste Mooncake. The installation faithfully recreates the intricate patterns and characters of the brand’s classic mooncake mold, turning artisan craftsmanship into an eye-catching photo opportunity. Visitors can sit atop the golden mooncake and take in the festive atmosphere—a perfect spot for capturing unique Mid-Autumn memories.
Just outside the pop-up, guests will find the “Hang Heung Future Mailbox,” a sentimental experience that adds a touch of time-travel magic to the celebration. With any purchase at the pop-up, customers receive a complimentary postcard. They can pen a message to a loved one—or even to themselves—and drop it into the mailbox. Hang Heung will safeguard these messages and mail them out exactly one year later, delivering a surprise that bridges past and future.
New Mooncake Collaborations Steal the Spotlight
The pop-up serves as the launchpad for several exclusive products, starting with the Julian Cheung Collaboration Heart-Shaped Wife Cake. The brand’s creative director and代言人 (spokesperson) personally conceived this romantic twist on the classic wife cake. The pastry combines a thin, golden crust with a fragrant winter melon paste filling and savory salted egg yolk, creating a delicate balance of sweetness and umami. Available both as freshly baked individual pieces and in elegant six-piece gift boxes, the heart-shaped cake appeals to those seeking a modern take on tradition.
For health-conscious consumers, the Wit Tang × Hang Heung Collaboration Gift Box marks a first-of-its-kind partnership between a century-old bakery and a traditional Chinese medicine brand. The box contains Hang Heung’s Mini Egg Yolk White Lotus Paste Mooncake, cordyceps and reishi mushroom honeycomb egg rolls, and rose goji berry nourishing tea. This thoughtful curation blends festive indulgence with modern wellness philosophy, positioning itself as a premium gift option for those who prioritize both taste and health.
The Hang Heung × Wai Chi Love Mooncake continues a six-year charitable tradition. Each box features artwork created by artists from the Christian Wai Chi Service Centre, an organization supporting people with intellectual disabilities. The packaging combines the bakery’s classic hand-drawn style with a new “Cosmic Starry Sky” theme, showcasing the artists’ talent. For every box sold, Hang Heung donates 50% of proceeds to disability training programs—making each purchase a gesture of giving back.
Expanded Menu: New Flavors and Premium Ingredients
Beyond the collaborations, Hang Heung has rolled out several new mooncake varieties:
Siu Xiao Yue (Puff Pastry Mooncakes) – The popular six-piece packaging has been upgraded to eight pieces. New flavors include Pistachio Mochi Puff Pastry Mooncake, which pairs a crispy handmade crust with rich pistachio filling and chewy mochi; Taro Mochi Puff Pastry Mooncake, featuring smooth taro paste and soft mochi; and Lava Custard Puff Pastry Mooncake, with a molten filling of creamy custard and salted egg yolk.
Lava Custard Series – The Xiao no Tsuki Lava Custard Mooncake uses premium Japanese “Akatsuki” eggs for a rich, buttery flavor. When gently heated, the golden custard center flows out, delivering an indulgent, silky texture. The Black Sesame Lava Custard Mooncake offers a striking black-and-gold appearance, with a dual lava center that balances nutty sesame and creamy custard.
Traditional Series – The Jinhua Ham Mixed Nuts Mooncake features top-grade Jinhua ham paired with five types of nuts: olives, walnuts, almonds, watermelon seeds, and sesame. The Chenpi Red Bean Paste Mooncake incorporates aged tangerine peel from Xinhui, lending a fragrant, slightly bitter note that perfectly balances the sweet red bean. The Four Happiness Mooncake Box includes four classic flavors: Double Yolk White Lotus, Double Yolk Lotus, Double Yolk Red Bean, and Mixed Nuts.
Early-Bird Deals and Exclusive Gifts
Hang Heung is offering significant discounts for early shoppers, with prices starting as low as 51% off the regular retail price. For example, the Lava Custard Mooncake (8 pieces) is available at an early-bird price of HK$236, down from HK$468. The Pistachio Mochi Puff Pastry Mooncake (8 pieces) is priced at HK$205, compared to the regular HK$328.
Customers spending HK$400 or more receive a free Hang Heung luggage tag or heart-shaped wife cake magnet. Those spending HK$600 or more receive a limited-edition Julian Cheung “Mid-Autumn Flash Card,” which can be redeemed for surprise gifts.
Looking Ahead
As the Mid-Autumn Festival approaches, Hang Heung’s pop-up represents a broader trend among heritage brands: embracing innovation while honoring tradition. By partnering with celebrity influencers, wellness brands, and charitable organizations, the bakery is expanding its appeal to younger, health-conscious, and socially minded consumers. Whether visitors come for the photo opportunities, the limited-edition mooncakes, or the chance to send a letter to their future selves, the Lee Tung Avenue pop-up offers a multi-sensory experience that goes far beyond the mooncake box.
Hang Heung Mid-Autumn Mooncake Pop-Up Store
- Dates: Now through September 25, 2026
- Time: 11:00 AM – 8:00 PM daily
- Location: Lee Tung Avenue Atrium, 200 Queen’s Road East, Wan Chai (Wan Chai MTR Exit D)
For more details, visit Hang Heung’s official website.