Hong Kong bakery Garden has launched a limited-time Mid-Autumn Festival campaign offering customers who purchase its mooncakes a choice of exclusive free gifts and a voucher to design a personalized UNIQLO UTme! T-shirt or tote bag. Running from now through September 27, 2026, the promotion is available at select retailers including AEON, YATA, UNY, and Garden’s own stores. The initiative also includes a charitable component for every box of the classic double-yolk white lotus paste mooncake sold.
A Classic Brand With Fresh Twists
Garden, a household name in Hong Kong known for its long-standing mooncake tradition, has refreshed its product lineup this year. While the signature double-yolk white lotus paste mooncake remains a staple—made with premium white lotus seeds and salted egg yolks using traditional handcraft techniques—the bakery has introduced two new series: liuxin (molten core) mooncakes and sweetheart mooncakes.
The liuxin range uses New Zealand butter, French cream, and Japanese low-gluten flour to achieve a rich, creamy texture. Varieties include custard and matcha molten-core mooncakes. The sweetheart series features black sesame soft-core and red bean mochi mooncakes, with the former recreating the nostalgic taste of classic sesame paste and the latter combining silky red bean paste with chewy mochi, sweetened with Japanese trehalose for a balanced sweetness.
All packaging updates the classic tin box design with modern aesthetics, making the boxes collectible items in themselves.
Two Rewards, One Purchase
The promotional structure is straightforward, giving customers tangible value beyond the mooncakes themselves.
Reward 1: Free Gift With One Box
When shoppers buy any single box of Garden Mid-Autumn mooncakes at participating locations where a promoter is present, they receive either a wooden lid food container or a stainless steel egg-shaped thermos instantly. This offer is valid while stocks last and requires the original receipt for redemption.
Reward 2: UNIQLO Customization Voucher With Two Boxes
Purchasing any two boxes of Garden mooncakes in a single transaction unlocks a UNIQLO UTme! experience voucher worth HK$149. Customers can then visit designated UNIQLO stores to design their own T-shirt or tote bag, choosing colours, patterns, and text.
To claim, buyers must upload a photo of the valid receipt to the Garden Friends (嘉友會) app within seven days of purchase. Each Garden Friends account can redeem only one voucher during the entire promotion period, and quotas are limited.
| Sales Points | Addresses |
|——————|—————|
| AEON | Tuen Mun, Kornhill, Tai Wo Hau |
| YATA | Kwai Fong, Kwun Tong |
| UNY | Various locations |
| Garden Stores | Sham Shui Po (Yik Kai Fong), Tseng Kwan O (Deep Bay) |
Charity Tie-In: Giving Back With Every Box
Garden is also partnering with Xiù Huá Kitchen (秀樺廚房), a charity supporting special-education youth. For each box of the double-yolk white lotus paste mooncake sold, Garden will donate HK$10 to the organization. This allows consumers to contribute to the community while celebrating the festival.
“Sharing mooncakes is about togetherness,” a Garden spokesperson noted. “We hope this campaign lets families enjoy quality time, receive practical gifts, and also help those in need.”
Broader Impact and Next Steps
The promotion reflects a growing trend among Hong Kong food brands to bundle traditional seasonal products with lifestyle rewards, appealing to younger consumers who value personalization and sustainability. By offering a UNIQLO customization voucher, Garden taps into the popularity of DIY fashion while encouraging repeat purchases.
For those interested in taking advantage of the offer:
- Confirm participating store details, as sales dates may vary by location.
- Download the Garden Friends app before purchasing to facilitate receipt upload.
- Act quickly for Reward 1, as physical gifts are limited.
With Mid-Autumn Festival just weeks away, this dual-reward strategy positions Garden not only as a nostalgic favourite but also as a brand willing to innovate for modern shoppers. Whether you’re after a classic mooncake or a chance to design a unique piece of clothing, the promotion offers a seasonal perk worth checking.