Home cooks and bargain hunters in Hong Kong have a new destination for premium upgrades. Renowned appliance distributor Gilman has officially launched its “Lunar New Year Kick-off” pop-up sale in Sheung Wan, offering dramatic price cuts of up to 77% off on a wide array of kitchen essentials and household electronics. Running from now until March 16, the event features a curated selection of over 60 items from international brands, including Gemini, Sharp, Vinvautz, and Oclean.
Located at the Wing On Department Store in Sheung Wan, the sale addresses the growing demand for high-efficiency kitchen gadgets and wellness-focused home appliances. Key highlights of the promotion include multifunctional cookers, steam ovens, and health-centric tea infusers. With the city’s humidity levels fluctuating, the discounted dehumidifiers have already emerged as a primary target for early shoppers.
Customizable Lucky Bags Offer Maximum Value
The centerpiece of this year’s promotion is the innovative “Lunar New Year Pick-and-Mix” lucky bag system. Shifting away from pre-packaged mystery boxes, Gilman allows customers to tailor their own sets based on specific needs.
- The Entry-Level Tier: The “Golden Horse” set retails for just $488, allowing shoppers to select any two appliances from a designated list. This brings the cost of individual items—ranging from electric kettles and ovens to vacuum cleaners—down to as low as $244.
- Premium Tiers: For those seeking larger appliances, tiered sets are available at price points up to $3,888, offering significant savings on high-ticket items like wine cellars or advanced kitchen processors.
Flash Deals and Seasonal Bundles
In addition to the lucky bags, the event features “Valentine’s Day Double Happiness” bundles. A notable pairing includes a Gemini multifunctional cooker and an Oclean rechargeable electric toothbrush for $520, nearly half off the original retail price of $997.
Environmentally conscious consumers can also find steep discounts on eco-friendly food waste processors, which have been slashed from $2,998 to just $688. To further incentivize shoppers, Gilman is offering a free Gemini 1,800W ionic hair dryer for any single purchase exceeding $2,000.
Strategic Expansion in the Local Market
This retail event coincides with a broader trend of heritage brands expanding their footprint across Hong Kong. While Gilman captures the home-utility market in Sheung Wan, iconic culinary names like Lin Heung Tea House are also making moves, with a newly announced fourth location set to open at Hong Kong International Airport by Summer 2026.
For residents looking to refresh their kitchens for the new season, the Gilman pop-up serves as a timely opportunity to acquire professional-grade tools at wholesale prices. The sale is open daily from 10:00 to 19:30 at the Ground Floor Electrical Department of Wing On, Sheung Wan (Exit E, opposite Infinitus Plaza).