Belgian chocolatier GODIVA is marking its 100th anniversary with the highly anticipated return of its “Summer Soft Serve and Beverage Voucher Set.” Launching today at boutiques across Hong Kong, the luxury chocolate brand has slashed prices by more than half, offering fans a rare opportunity to enjoy its premium treats at a 54% discount.
The 2026 edition of the voucher set arrives in a commemorative 100th-anniversary pink packaging, serving as both a collector’s item and a practical passport to chocolate indulgence. Originally valued at HK$839, the comprehensive bundle is now available for just HK$390. This promotion represents one of the most aggressive price points in the brand’s local history, designed to celebrate a century of craftsmanship while engaging a broader audience of dessert enthusiasts.
A Decadent Bundle Focused on Variety
Each anniversary voucher set contains a curated selection of rewards, allowing customers to sample GODIVA’s diverse menu throughout the warmer months. The package includes:
- Eight Signature Vouchers: Each can be redeemed for a signature soft serve cone, a decadent milkshake, or a chocolate drink.
- Cash Savings: Two HK$50 gift box vouchers and one HK$100 gift box voucher, ideal for purchasing the brand’s world-renowned pralines and truffles.
- Patisserie Perk: A 30% discount coupon specifically for GODIVA’s artisanal cakes.
Exclusive Rewards for Loyalists and Bulk Buyers
To further incentivize chocolate lovers, GODIVA has introduced a tiered “The More You Buy, The More You Get” bonus system. Customers who purchase two sets simultaneously will receive a complimentary Dark Chocolate Soft Serve voucher and a 70% Dark Chocolate Iced Drink voucher. These rewards scale upward; for instance, a purchase of three sets doubles the complimentary items, making it an attractive option for group gifting or office treats.
GODIVA’s loyalty program members stand to save even more. Registered VIP members are eligible for an additional 10% off the promotional price, while Gold VIP members receive a 12% discount. These “stackable” savings bring the final cost for elite members even lower than the headline 4.6-折 (54% off) rate.
Availability and Redemption Strategy
The voucher sets are currently available at all GODIVA boutiques throughout Hong Kong, with the exception of airport locations, duty-free shops, and temporary pop-up booths. Given the brand’s centennial status and the steepness of the discount, stock is expected to move quickly.
Consumers should note that these vouchers carry a firm expiration date of October 31, 2026. While the sets offer high value, they cannot be combined with birthday discounts or other ongoing seasonal promotions. As the city enters the humid spring and summer seasons, these vouchers provide a cost-effective way to enjoy one of Hong Kong’s favorite premium frozen treats. For those looking to maximize their “sweet” budget this year, acting early at the boutique level is highly recommended before limited supplies are exhausted.