HONG KONG — Hong Kong’s beloved Taiwanese hotpot chain, Master Beef (牛大人), is turning up the heat with a sweet twist. Starting today and running through January 6, 2027, the brand launches its “Golden Corn Diary” series, a seven-item limited-edition menu that reimagines corn across broths, appetisers, desserts, and drinks. Patrons can also snag a free signature beverage by completing a simple social media task.
A Broth Built to Impress: The Golden Corn Cream Soup
At the heart of the promotion lies the Golden Corn Cream Soup Base, a fusion creation that blends Western technique with Cantonese comfort. Cooks begin by slowly sweating onions in butter to release their natural sugars, then add fresh corn kernels and a house-made pork bone stock. The mixture simmers over low heat until the corn’s sweetness melds with the umami-rich broth, before a final touch of cream rounds out the texture. The result is a velvety, golden potage that coats every ingredient—whether sliced beef, leafy greens, or mushrooms—in a delicate, non-cloying richness.
“This isn’t your typical sweet corn soup,” says a Master Beef menu developer. “We wanted to create something that feels both indulgent and balanced—a base that enhances rather than overwhelms the hotpot experience.”
Beyond the Pot: Four Savoury Snacks and a Cool Finish
The “Golden Corn Diary” lineup extends far beyond the broth, offering diners a full corn-centric journey. All items are available on the unlimited dining menu.
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Pepper Salt Corn: A Taiwanese street-food classic, deep-fried until lightly crisp, then dusted with salt and pepper. The exterior offers a savoury crunch that gives way to juicy, sweet kernels—an ideal palate cleanser before the main event.
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Seaweed Corn: Crunchy roasted seaweed wraps around tender sweet corn, delivering a satisfying salty-sweet contrast that adds a playful texture.
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Truffle Corn-Stuffed Mushrooms: Thick, meaty shiitake mushrooms are filled with a mixture of corn and truffle paste, then flash-fried. Each bite layers earthy mushroom, sweet corn, and aromatic truffle for an unexpectedly refined starter.
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Coconut Corn Pudding: A chilled, silky coconut pudding studded with whole corn kernels. Its cooling, mildly sweet profile offers a refreshing counterpoint to the hotpot’s warmth—perfect for ending the meal on a light note.
Snap, Like, Sip: Free Pandan Corn Milk Tea
Master Beef is also inviting guests to engage digitally for a complimentary treat. Diners who follow or check in on Master Beef’s Facebook, Instagram, Xiaohongshu, or Dianping can redeem one cup of Pandan Corn Milk Tea. The drink combines the herbal, slightly floral notes of pandan with a creamy corn base, punctuated by chewy tapioca pearls. It’s a fragrant, inventive sipper that bridges Southeast Asian and Taiwanese flavours.
Availability and Practical Details
- Promotion Period: Now through January 6, 2027
- Participating Locations: All Master Beef Taiwanese Hotpot branches except Tsim Sha Tsui
- Reservations & Menu: Available at masterbeef.hk
- Note: Prices and offers are subject to change; quantities are limited. Terms and conditions apply per the restaurant’s official channels.
Why It Matters: Corn as the New Hotpot Hero
This launch comes amid a broader trend in Hong Kong’s all-you-can-eat hotpot scene toward more creative, ingredient-focused menus. By centering an entire campaign on a single vegetable—corn—Master Beef is betting that sweetness and versatility can stand alongside traditional spicy or herbal broths. The inclusion of a free, social-media-linked drink also taps into younger diners’ love for shareable moments and photo-worthy beverages.
For hotpot enthusiasts seeking a departure from the ordinary, the “Golden Corn Diary” offers a chance to experience an ingredient in full spectrum: from soup to snack, dessert to drink. Whether you’re a corn devotee or a curious food explorer, this limited-time menu promises a meal that’s both playful and satisfying—no reservations required (but strongly recommended).
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