Dessert enthusiasts in Hong Kong have a reason to celebrate this March as Häagen-Dazs kicks off its “March Mega Rewards” campaign. Starting March 1, the premium ice cream brand is rolling out four consecutive weeks of significant discounts, including its highly anticipated buy-one-get-one-free offers and deep price cuts on family-sized packs and specialty gift sets.
The promotion, which spans the entire month, aims to broaden the brand’s reach through a tiered rollout of weekly specials. From iconic takeaway scoops to collaborative sets with Sanrio, the campaign offers a variety of ways for fans to indulge at a fraction of the standard retail price.
Weekly Reward Schedule
The campaign is structured into four distinct phases to keep momentum high throughout the month:
- March 1 – March 9: The Buy-One-Get-One (BOGO) Kickoff
The headline offer features a buy-one-get-one-free deal on takeaway double-scoop ice cream. Priced at just HK$72 for two servings, the deal averages HK$36 per order. Customers can redeem this in-store or purchase electronic vouchers via the Häagen-Dazs online shop, with vouchers remaining valid through April 30, 2026. - March 10 – March 16: Family Sharing Bundles
For those preferring to stock their freezers, the “Happy Sharing Set” offers a 45% discount. For HK$199 (down from HK$365), customers receive five items: two seasonal crispy ice cream bars, two seasonal family packs (pints), and one classic family pack of their choice. - March 17 – March 23: Mid-Month Solo Treats
A special flash price for single-scoop takeaway ice cream will be available for HK$33, a significant reduction from the standard HK$55 price point. - March 23 – March 29: Sanrio Collaboration Finales
The month concludes with a focus on gatherings. The Sanrio Characters Ice Cream Fondue sets—featuring popular characters like Kuromi and Little Twin Stars—will be discounted by up to 25%. The 16-mini-scoop “Petite Set” is priced at HK$299, while the 32-mini-scoop “Classic Set” is available for HK$399.
Expert Value Add-On
In addition to the weekly rotations, the brand is offering a universal “Add-On” incentive. Throughout the month, any purchase allows customers to add a standard family-sized pint of designated flavors for an additional HK$40.
Practical Tips for Shoppers
While the promotion is widespread, diners should note that the BOGO double-scoop, the HK$199 bundle, and the HK$33 single-scoop deals are not applicable at the Repulse Bay (the pulse) branch. All offers are for takeaway only and are available while stocks last.
For those looking to avoid weekend queues, purchasing electronic vouchers through the official e-shop is recommended. These digital coupons offer the same value and can be redeemed at leisure before the April expiry date, ensuring that the “March Mega Rewards” can be enjoyed well into the spring season.