Hong Kong – Häagen-Dazs is celebrating the Mid-Autumn Festival with a trio of innovative ice cream mooncake gift boxes under the theme “Moon Elegance, Moon Taste,” offering consumers a cool twist on tradition. The premium ice cream brand has also partnered with popular animated franchise Toy Story 5 for an exclusive limited-edition collection, while simultaneously launching a birthday meet-and-greet event with Ivy So (Ivy@COLLAR), giving fans a rare chance to interact with the beloved singer and actress.
The new lineup, available for pre-order now, introduces three distinct mooncake sets that blend classic Häagen-Dazs craftsmanship with contemporary flavours and textures. Each box is designed to cater to different tastes, from traditionalists to adventurous foodies.
The New Mooncake Collections
Leading the offerings is the “Wafuu・Setsugetsu” (Japanese-style Snow Moon) , a visually stunning box inspired by Japanese aesthetics. The signature feature is a chewy, soft mochi skin encasing four pieces of ice cream mooncake in three flavours: strawberry (two pieces), mango (one piece), and Belgian chocolate (one piece). Priced at a standard HK$458, early bird discounts from July 14 to August 31 bring the cost down to HK$348 for general customers, and HK$328 for gold or silver Häagen-Dazs Club members and HSBC credit card holders.
For those seeking a grander presentation, the “Saiun・Eigetsu” (Colourful Cloud・Reflecting Moon) set is a starburst arrangement of nine mooncakes. Eight classic flavours—including blueberry, Belgian chocolate, mango, macadamia nut, matcha, cookie crunch, coffee, and strawberry—orbit a central mooncake filled with vanilla ice cream and a luscious Fukuoka Sweet Amaou strawberry jam centre. At HK$1,288 standard, early bird pricing reduces it to HK$928 for general customers, or HK$858 for members and HSBC cardholders.
The “Chakou・Gagek” (Tea Fragrance・Elegant Moon) Ice Cream Lucky Bag targets tea lovers. This curated package features two Uji matcha chocolate crunchy ice cream mooncakes, two Häagen-Dazs Japan Kaga Boasted Hojicha Latte Mini Cups (a new Hong Kong debut), and two Häagen-Dazs Japan matcha crunchy ice cream sandwiches. Standard price is HK$498, with early bird discounts to HK$358 (general) and HK$338 (members).
Early Bird Incentives and Bonus Gifts
Beyond the per-box discounts, Häagen-Dazs is offering multi-buy perks. Customers purchasing two or more boxes receive two HK$10 single-scoop ice cream vouchers and two buy-one-get-one-free double-scoop vouchers per box. Those buying five or more boxes earn an additional “Thank You Gift” set valued at over HK$400, including free redemption coupons for double-scoop cones, family-size tubs, and 25% off ice cream cakes and fondue.
Redemption runs from September 17 to September 25, 2026, daily from noon to 9 PM. All vouchers and delivery details are available via the Häagen-Dazs e-shop.
Ivy@COLLAR Birthday Fan Meet
Adding a pop-culture spark, Häagen-Dazs is hosting a birthday meet-and-greet for Ivy So on August 4, 2026, at its Causeway Bay Windsor House outlet. To qualify, fans must purchase any “Moon Elegance, Moon Taste” ice cream mooncake product worth HK$1,000 or more at a Häagen-Dazs store or online shop before July 26, 2026, then participate in a creative contest on the brand’s Facebook page. The 25 most imaginative entries will win a slot to meet Ivy, take photos, play games, and sample the new mooncakes.
Broader Context and Consumer Impact
This launch reflects a growing trend among premium dessert brands to innovate traditional festive foods, appealing to younger, experience-driven consumers. Häagen-Dazs’ dual strategy—combining nostalgic pop culture (Toy Story 5) with fresh flavour profiles (Japanese tea, mochi textures) and influencer engagement—positions the brand to capture both gift-givers and self-indulgent shoppers.
For those planning their Mid-Autumn celebrations, the early bird window running until August 31 offers significant savings, especially for loyalty programme members. With redemption locations subject to change, consumers are advised to check the official website or call the customer hotline at 2629 6116 for the latest updates.
As the festival approaches, Häagen-Dazs’ fusion of icy indulgence with lunar tradition may well redefine how Hong Kongers celebrate under the full moon.