Lede: Hong Kong shoppers looking to stock up for Halloween parties or cut down on their monthly grocery bill should circle Saturday, October 10, 2026 on their calendars. Wellcome supermarkets are rolling out a one-day-only flash promotion dubbed “哈囉‘惠’大折日” (Hello We Big Discount Day). The event offers an uncapped 12% off the entire store when shoppers spend just HK$168, and the savings can be amplified by stacking the offer with an Octopus payment rebate worth an additional HK$40.
The Deal: Low Threshold, No Cap
What makes this promotion stand out is its simplicity and scope. Unlike typical supermarket deals that require buying multiples or specific brands, this discount applies to the entire single-receipt purchase at all participating Wellcome stores.
- Minimum Spend: HK$168 on a single receipt.
- Discount: 12% off (88折).
- Cap: None. The more you spend, the more you save.
- Validity: October 10, 2026 (Saturday only).
This is a rare opportunity for families to buy heavy staples like rice, cooking oil, and toilet paper—items that usually sit outside regular promotional cycles—at a blanket discount.
Stack with Octopus for Extra Cashback
Savvy shoppers can take the savings further. Wellcome is simultaneously running a separate promotion with Octopus:
- Spend: HK$500 or more in a single transaction.
- Reward: Instant HK$40 discount.
- Period: October 9 to November 1 (Fridays to Sundays only).
Because the 12% storewide sale falls on a Saturday, customers can time their shopping to combine both deals. Spend HK$500 on items already discounted by 12%, then tap your Octopus card to knock off another HK$40 at checkout. This stacking strategy can deliver substantial savings on a single grocery run.
Pro tip: The HK$40 Octopus discount does not apply at self-checkout kiosks, so remember to use a staffed counter.
Shopping Strategy: Top Picks for Maximum Value
To make the most of the uncapped 12% discount, U Food editors recommend focusing on high-unit-price pantry essentials and Halloween party supplies.
Recommended items after the 12% discount:
- Rice: Golden Phoenix Thai Jasmine Rice (10 kg) – approx. HK$145.20 (regular HK$194).
- Eggs: New Century White/Brown Eggs (10-pack x 2) – approx. HK$44 for two boxes.
- Frozen treats: Nestle Drumstick (4-pack x 2) – approx. HK$49.30 for two boxes.
- Beer: Asahi Cans (4 x 500ml, 2 packs) – approx. HK$70.40 for two packs, plus a free gift of Tao Ti Soy Milk.
- Dumplings: Wanchai Ferry Dumplings (9-piece pack x 4) – approx. HK$44.90.
- Protein: Rokeby Farms High Protein Shake (425ml x 2) – approx. HK$40.50 for two bottles.
Add-on wine deal: Shoppers preparing for Halloween gatherings can also snag an extra 15% off when buying six bottles of red or white wine (excluding full cases).
Personal care bonus: Buy two Dove body washes (1 kg) and two Dove shampoos/conditioners (580 ml) in-store to receive a gift pack valued at HK$168, including tissues, laundry detergent, and instant noodles.
Exclusions to Know Before You Go
To avoid checkout surprises, be aware of the following limitations:
- Items not eligible for 12% off: Baby formula, phone top-up cards, gift vouchers, plastic bag charges, and delivery fees.
- Stores not participating: 7-Eleven outlets, Pawllwood, and external exhibition booths.
- Coupon stacking: The 12% discount cannot be combined with other store coupons, including tourist discount cards.
Bottom Line
With Halloween just around the corner and household budgets stretched, Wellcome’s “Hello We” flash sale provides a rare chance for blanket, uncapped savings. By pairing the storewide 12% discount with the Octopus payment incentive, Hong Kong families can achieve meaningful reductions on their weekly shop. Mark your calendar for October 10, plan your high-value essentials list, and tap to save. For more grocery deals and supermarket comparisons, stay tuned to our dedicated savings guide.