Lede
Popular Chinese tea chain Heytea is making a highly anticipated comeback to Hong Kong’s shopping heartland, reopening its Times Square outlet in Causeway Bay on June 16, 2026. To mark the occasion, the brand has unveiled a multi-week promotional blitz that includes three days of buy-one-get-one-free on all drinks, a limited-edition blind box giveaway, and a second-cup half-price offer later in the month. The store, located on B2/F of Times Square, will operate daily from 10:00 AM to 10:00 PM.
Background: A Homecoming for Bubble Tea Fans
Heytea first entered the Causeway Bay market years ago, but the Times Square location closed during the pandemic era. Its return signals confidence in Hong Kong’s recovering retail and food-and-beverage sectors. The chain, known for its premium fruit teas and creative toppings, has built a loyal following among young professionals and tourists alike. The reopening campaign, running from mid-June to early July, aims to attract both longtime devotees and new customers.
Promotion Breakdown: What’s on Offer
Flash Sale: Buy One, Get One Free (June 16–18)
During the first three days of operation, every drink on the menu — from the bestselling “Duo Rou Grape” (多肉葡萄) and “Zhi Zhi Strawberry” (芝芝莓莓) to newer seasonal offerings like Pistachio Jasmine Coconut Water (開心果茉莉椰青) — will be available under a buy-one-get-one-free deal. Customers simply purchase any beverage and receive a second one of equal or lesser value at no extra cost. No minimum spend applies.
Limited-Edition Blind Box (June 13–16)
From June 13 to June 15, shoppers who visit the store and complete a single social-media checkpoint can receive a number tag redeemable for a “Heytea Exclusive Blind Box” on June 16 between 11:00 AM and 7:00 PM. Only 50 boxes are available per day, on a first-come, first-served basis. The blind boxes contain mystery merchandise, including enamel pins and mini accessories.
Free Souvenir Giveaways
- Hong Kong-Exclusive Refrigerator Magnet: Anyone who makes a purchase and checks in at the store during June 16–18 will receive a coin-shaped refrigerator magnet designed exclusively for the reopening.
- Tote Bag Promotion (July 3–9): During the final week of the campaign, every customer who buys a drink at the Times Square location will get a complimentary Heytea tote bag. A stamp-collecting activity will also be set up inside the store.
Second Cup at Half Price (June 26 – July 2)
After the initial flash sale ends, the brand will roll out a second promotion: customers ordering any two beverages will receive 50% off the second cup. Favorites like “Zhi Zhi Mango,” “Cheese Golden Phoenix Tea,” and “Oreo Bobo” are all included.
Practical Information for Readers
- Address: Shop B216, B2/F, Times Square, 1 Matheson Street, Causeway Bay
- Phone: 3106 2996
- Hours: Daily, 10:00 AM to 10:00 PM
- Source: Official Instagram @heytea.hkmacau and verified Hong Kong food bloggers
Broader Impact and Next Steps
Heytea’s aggressive reopening campaign reflects a growing trend among F&B brands in Hong Kong: using time-limited, high-value promotions to generate foot traffic in prime shopping districts. For consumers, this is an ideal window to try premium tea beverages at a fraction of the usual cost. Those planning to visit should arrive early to avoid queues, especially during the blind box giveaway. For ongoing updates, follow Heytea Hong Kong’s social media channels or check the store’s official website for full terms and conditions.