Hong Kong’s 7-Eleven convenience stores are currently hosting a major collectible event, introducing a diverse new range of merchandise from popular Japanese franchises Sanrio, Chiikawa, and mofusand, alongside items from the iconic anime Neon Genesis Evangelion (EVA). This limited-time collection, launched to immediately satisfy local fan demand, features an array of functional and aesthetically driven products, including Y2K-inspired fashion accessories and essential household goods, with prices starting from HK$59. Furthermore, a highly exclusive promotional opportunity is available, allowing lucky customers who purchase a special blind box to acquire an extremely rare limited-edition figurine for just HK$1.
Sanrio Revisits Y2K Nostalgia
Targeting fashion-forward consumers, the new Sanrio collection embraces the Y2K aesthetic, blending early 2000s retro styling with practical design. Items feature five beloved characters: Hello Kitty, Kuromi, Cinnamoroll, PomPomPurin, and Hangyodon.
A standout item is the Sanrio Y2K Support Bag (HK$89), which notably incorporates flip-phone motifs and three-dimensional ear detailing, designed for use at concerts or as a playful daily accessory. The collection also emphasizes utility with the Sanrio Vacuum Flask (HK$199). Constructed from BPA-free, double-layered vacuum stainless steel, this 500ml flask is perfect for maintaining beverage temperature on the go. Additionally, the Large Foldable Shopping Bag (HK$99), offered in four designs, provides a durable and compact option for errands.
Chiikawa and mofusand Offer Lifestyle Essentials
Fans of the charming Chiikawa characters will find a variety of domestic goods, with highlights centered around dining and storage. The detailed Chiikawa Soy Sauce Dishes (HK$59) add a whimsical touch to any meal. For storage, the collection includes practical Embroidered Tote Bags (HK$199) and compact Zipper Pouches (HK$69), designed to inject everyday activities with cheerful energy.
The adorable, cat-centric mofusand series features essential goods for everyday use. Cat enthusiasts can look for the Ceramic Bowl with Lid (HK$149) and the distinctly cute Shark Cat Backpack (HK$199), alongside stylish Card Holders (HK$89).
Evangelion Collectibles and Lunar New Year Style
In anticipation of the Lunar New Year, the Neon Genesis Evangelion franchise contributes a unique Red Packet and Collector Card Set (HK$59). The set includes red packets featuring foil-stamped designs of iconic mecha, such as Unit-01 and Unit-02. Each set contains a Laser Transparent Collector Card, with five regular designs and one secret variant featuring key characters like Rei Ayanami and Asuka Langley, providing a stylish way for fans to participate in the festive tradition.
The Limited-Edition Blind Box Challenge
Adding a layer of excitement and scarcity, 7-Eleven introduced the Choi Ja Zodiac Blind Box (HK$89 per box). The blind boxes feature the “Choi Ja” character figure dressed to represent one of the twelve zodiac signs.
Crucially, each blind box contains an “Opportunity Card.” Until April 27, customers who unveil a card with a unique code qualify for the ultimate prize: the ability to purchase an ultra-rare “Stone Choi Ja” Limited Edition Figurine for just HK$1 via the 7-Eleven online store. Only 300 of these figurines are available across Hong Kong. The limited figure boasts a DIY element, coming with specialized grass flocking and glue, allowing collectors to customize its moss-covered texture, significantly enhancing its unique appeal and value. This promotional strategy leverages the thrill of the draw to drive consumer interest and store traffic.
This diverse array of nostalgic, practical, and highly collectible merchandise positions 7-Eleven as a key destination for pop culture aficionados across Hong Kong seeking unique and limited-edition fan items.