Hong Kong’s major convenience stores and fast-food chains are vying for consumer attention this season with two distinct, high-value promotions: 7-Eleven is offering a flash “buy one, get the second for $1” deal on its popular Slurpee drinks, effectively halving the price for customers seeking nostalgic refreshment, while McDonald’s is driving engagement through augmented reality (AR) gaming with the grand prize of a year of free Big Mac meals. Both promotions are time-sensitive, giving consumers across the city opportunities for steep discounts and substantial prizes throughout the remaining weeks of the promotional periods.
7-Eleven Brings Back Slurpee Nostalgia with Deep Discount
7-Eleven is appealing to cost-conscious consumers and those nostalgic for the frozen beverage with a limited-time offer on its mini-sized Slurpee. Running currently until March 10th, customers at designated promotional branches can purchase one mini Slurpee and add a second for only $1. This reduces the average cost per cup to approximately $5—a significant markdown from the original price of $9.
This flash sale encourages sharing and customization. The base Slurpee features Coca-Cola, which can be mixed with three additional flavors: Fanta Vanilla, Peach, and an “Icy Cool” option. The ability to freely mix and match these flavors allows customers to create unique frozen concoctions, making the deal particularly attractive for groups or families. Potential consumers should verify the participation of their local 7-Eleven store, as this offer is restricted to specific locations participating in the Slurpee campaign.
McDonald’s AR Game Offers Chance to Win Free Food for a Year
Meanwhile, the Hong Kong quick-service giant McDonald’s is transforming its Lunar New Year celebration into a digital treasure hunt by launching the “Catch the McDonald’s Float Across the City” AR game via its official app. The game ran until February 26th and was tied to the presence of a special commemorative McDonald’s float, which pays homage to the brand’s 80s restaurant design as part of its 50th-anniversary celebration.
Users who successfully capture an image or video of the float—whether displayed on in-store self-service kiosks, in promotional videos on local television channels (81 TVB Jade and ViuTV 99), or at physical exhibit locations—could enter a daily lucky draw. Each user was permitted up to five entries per day.
Prize Structure and Viewing Locations
The game’s appeal was amplified by a substantial prize pool, designed to reward frequent participation. Major prizes included:
- Super Grand Prize: A year’s supply of Big Mac meals, equivalent to 365 free sets.
- Instant Free Items: Free medium soft drinks, free soft-serve cones, hot chocolates, apple pies, and small hot brewed coffees.
- Digital Rewards: Exclusive New Year-themed mobile wallpapers and various valuable discounted meal coupons.
The vintage-themed float was showcased at several high-traffic landmarks. Initially, it participated in the Cathay Pacific International Chinese New Year Night Parade, a signature event marking the Lunar New Year. Following the parade, the float was available for public viewing and photo opportunities at the Kai Tak Sports Park until the end of the promotion.
Additionally, to maximize exposure and AR capture opportunities, the pedestrian subway connecting MTR Central Station and Hong Kong Station was transformed into a “McDonald’s New Year Float Party” tunnel, featuring themed decor that allowed commuters to immerse themselves in the festive atmosphere and participate in the AR game.
These two ongoing campaigns highlight a dynamic trend in Hong Kong’s food and beverage retail sector, where establishments leverage significant price cuts and large-scale interactive digital experiences to move inventory and build sustained customer loyalty. Consumers are advised to check the participating locations for the Slurpee deal and monitor prize announcements from the McDonald’s AR game.