Popular Hong Kong bakery Hashtag B is hosting a special, three-day promotional giveaway across all six of its city-wide locations, offering customers the chance to sample its newly revamped Napoleon-style layered egg tart free of charge. Running from today through February 8th, the initiative aims to introduce the enhanced “mille-feuille” tart, known for its extra crisp pastry layers, to the public. Prospective diners interested in securing one of these limited-edition treats must follow a simple redemption step, details of which are provided below, though supplies are strictly limited each day.
Bakery Launches Promotion for Signature Pastry
The event underscores Hashtag B’s commitment to culinary innovation, particularly with its signature baked goods. The bakery, which has garnered a loyal following for popular items like the caramelized Napoleon tart, mentaiko hot dogs, taro floss bagels, and white corn puffs, has strategically located its outlets in high-traffic areas including Causeway Bay, Mong Kok, and Tsim Sha Tsui, frequently drawing long queues. The current giveaway focuses on celebrating the upgrade of the Napoleon layered egg tart, emphasizing a lighter, airier, and more brittle puff pastry texture designed to heighten the sensory experience.
The complimentary giveaway is accessible at all six Hashtag B branches. To successfully redeem a free tart, customers are required to follow a simple social media protocol, although the specific action (such as liking, sharing, or tagging) has been kept intentionally straightforward to maximize public participation. Given the immediate popularity associated with the brand’s previous free sampling events, patrons are strongly advised to arrive early as the supply of tarts remains strictly finite and distribution will cease immediately once daily quantities are exhausted.
Comprehensive List of Redemption Locations and Operating Hours
The promotion is available at the following six Hashtag B locations across Hong Kong, making the enhanced pastry accessible to a broad segment of the city’s food enthusiasts:
- Central: Shop 10-11, LG Floor, Jardine House, 1 Connaught Place. Operating Hours: Mon-Sat, 11:00 – 19:30.
- Quarry Bay: G/F, Berkshire House, Taikoo Place, 25 Westlands Road. Operating Hours: Mon-Fri, 09:00 – 17:30.
- Tseung Kwan O: Shop F69, 1/F, PopCorn 2, 9 Tong Chun Street. Operating Hours: Mon-Sun, 10:00 – 21:30.
- Mong Kok: G1 & G2, G/F, Sincere House, 1N Sai Yeung Choi Street South. Operating Hours: Mon-Sun, 08:00 – 22:00.
- Tsim Sha Tsui: Shop C, G/F, Ha Wai Building, 49 Carnarvon Road. Operating Hours: Mon-Sun, 08:00 – 21:30.
- Causeway Bay: G/F, Po Wing Building, 73 Lee Garden Road. Operating Hours: Mon-Fri, 07:30 – 20:30; Sat-Sun, 08:30 – 20:30.
This short, high-impact campaign serves as a powerful marketing tool during a highly active period for local food promotions. By directly engaging consumers with a high-quality, redesigned signature item, Hashtag B aims to reinforce its reputation as a leading destination for innovative local pastries, leveraging the intense competition within Hong Kong’s dynamic bakery scene. Food lovers are encouraged to utilize this narrow window of opportunity to experience the improved Napoleon layered egg tart firsthand.