Hong Kong Bakery Valerie Pastry Launches Bold Year of the Horse Lunar New Year Collection

Local Hong Kong artisanal bakery Valerie Pastry has unveiled its expansive and innovative 2026 Year of the Horse Lunar New Year collection, featuring an elevated range of festive treats including three groundbreaking savory-sweet cookie flavors. The highly anticipated launch sees the popular Uji Matcha Egg Rolls integrated into the premium assortment boxes for the first time, alongside the debut of limited-edition, handcrafted Chinese New Year puddings, offering consumers a sophisticated selection for both gifting and personal celebration.

The centerpiece of the 2026 collection is the New Year Deluxe Assortment Gift Box, which combines Valerie Pastry’s signature classics with daring new creations. This luxury presentation, designed with a striking orange matte surface adorned with elegant white cherry blossom illustrations and gold accents, caters to the increasing demand for high-quality, tastefully designed festive gifts. The contents are a masterclass in blending tradition and innovation, anchored by the introduction of three unconventional cookie flavors: Pink Shrimp, Seaweed and Sesame, and Coconut.

Elevating Cookies with Innovative “Land and Sea” Flavors

Valerie Pastry pushes the boundaries of conventional baking with its new line of cookies, collectively branded as the “Land and Sea Flavours.” These cookies are crafted using AOP Certified French Normandy fermented butter, ensuring a deep, rich dairy flavor and an exceptionally light texture.

The trio of new offerings includes:

  • Pink Shrimp Cookie: Utilizing premium Japanese pink shrimp, this cookie delivers an intense savory experience, heightened by a subtle counterpoint of spicy black pepper—a surprising, addictive blend of Umami and heat.
  • Seaweed and Sesame Cookie: A nod to Japanese culinary sensibilities, this pastry combines savory Japanese nori (seaweed) with roasted white sesame seeds, providing a delicate, nutty, and distinctly oceanic savoriness.
  • Coconut Cookie: For those seeking a tropical twist, this recipe pairs the brand’s rich French butter with abundant coconut shreds, resulting in a sweet yet refreshing flavor profile and satisfying chewiness.

Beyond the luxurious Deluxe Box, the bakery also introduced the New Year Selected Tasting Gift Box, a smaller, vibrant red option perfect for lighter gifting or office sharing, featuring the new Pink Shrimp and Seaweed & Sesame cookies alongside classic CoCoa cookies made with premium Belgian cocoa and refreshingly low-GI trehalose.

Traditional Favorites and Health-Conscious Options

Recognizing the indispensable role of artisanal pastries during Lunar New Year, Valerie Pastry has curated a strong selection of traditional and established products, including its famed Egg Roll series, known for their crispy, honeycomb texture and high concentration of fine tea powders, such as Uji Matcha, Uji Hojicha, and Earl Grey.

For those prioritizing wellness, the brand offers the new Stevia-Sweetened Palmiers, utilizing Australian organic stevia extract to drastically reduce sugar content without sacrificing the buttery richness of their classic Palmiers.

Furthermore, the limited-edition, handcrafted Chinese New Year Puddings are a testament to the brand’s commitment to quality local delicacies:

  • Sakura Shrimp and Conpoy Turnip Cake: Known for its “heavy ingredients,” this turnip cake is loaded with premium Hokkaido conpoy, preserved meats, and a generous topping of savory Japanese pink shrimp, providing an unmatched depth of flavor and textural complexity.
  • Beauty and Wellness Hawthorn Pudding: A refreshingly tart and visually stunning pudding designed for post-meal digestion. This layered confection, featuring the celebrated medicinal properties of hawthorn, presents a less sweet alternative for the holiday season. Due to the complex manual process, these puddings are exclusively available for self-pickup between February 8th and 21st, 2026.

Customers looking for a comprehensive gift solution can select from four tiers of New Year Deluxe Hampers, ranging from the Prosperity Hamper to the Supreme Hamper, which bundle cookies, egg rolls, signature Palmiers, and even fine beverages. With online pre-orders open until February 13, 2026, and a loyalty program offering rewards points, Valerie Pastry ensures accessibility and value for its esteemed customer base ahead of the holiday. The rollout of the 2026 collection reaffirms the bakery’s position as a leading innovator in Hong Kong’s competitive artisanal food industry.

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