Café de Coral, Hong Kong’s ubiquitous fast-food chain, has announced a highly accessible festive dining offering, rolling out its “Reunion Abalone and Fish Maw Feast.” Available immediately, this limited-time menu aims to make traditional, luxurious Chinese New Year dishes affordable for the general public, with duo dinner sets priced as low as HK$74 per person. This initiative follows the chain’s recent successful quick-sale promotions, positioning high-value meals within the reach of budget-conscious diners for the upcoming holiday season.
Luxury Ingredients Become Everyday Value
The centrepiece of this seasonal promotion is the strategic inclusion of abalone and fish maw, two ingredients traditionally reserved for high-end banquets due to their expense and esteemed auspicious symbolism during the Lunar New Year. Café de Coral has incorporated these prized ingredients into two elaborately named main courses, each designed to convey prosperity and good fortune:
- “Golden Chicken Heralds Joy”: A nourishing pot featuring abalone, fish maw, and tender chicken simmered with chestnuts.
- “Rolling Wealth”: A comforting casserole showcasing succulent lion’s head meatballs alongside abalone and fish maw.
These special dishes form the foundation for several value-driven dinner packages available across all locations, exclusively during evening hours (subject to availability).
Value Set Meals Offer Opulent Dining
The most compelling option for pairs is the “Prosperity Duo Set,” priced at HK$148 for two people—equating to an unprecedented HK$74 per diner for a meal including deluxe ingredients.
This generous two-person package, marketed under the localized “馬運享通” (Fortune Through the Horse Year) theme, includes:
- One selection of the Abalone and Fish Maw main pot (chicken or lion’s head).
- A side of braised imitation shark’s fin soup (some locations may substitute with traditional slow-cooked soup).
- Honey-glazed char siu (barbecue pork).
- One daily select side dish (excluding specific premium options like ‘Saliva Chicken’ or steamed fish).
- Two servings of rice and Chinese tea.
For individuals seeking a celebratory meal, the limited-edition “Auspicious Solo Set” is available for HK$98. This single-person portion includes a choice of the abalone and fish maw pot, braised imitation shark’s fin soup, rice, and Chinese tea, allowing solo diners to partake in customary grand feasting traditions.
Meeting Demand for Festive Affordability
The introduction of these premium-ingredient meals at chain-restaurant price points addresses a clear market demand in Hong Kong: the desire to observe traditional dining customs without incurring the typical high cost associated with New Year’s celebrations. By leveraging its large-scale purchasing power and operational efficiency, Café de Coral is effectively democratizing the Tuen Nin Fan (reunion dinner) experience.
It is important for customers to note that all festive sets are strictly limited and offered only during the dinner service. Furthermore, specific terms and conditions apply regarding substitutions; for example, select side dishes like double-barbecue platter or Dou Chi steamed fish are not included in the ‘select side dish’ category. Given the anticipated demand for these exceptionally priced festive menus, consumers are encouraged to visit branches early in the evening.
This promotion highlights a growing trend among local food operators to combine cultural significance with consumer value, ensuring that the spirit of abundance during the annual festivities remains accessible across socio-economic strata in Hong Kong.