Two prominent names in Hong Kong’s quick-service dining sector, Zeppelin Hot Dog Shop and KFC, have simultaneously rolled out aggressive, limited-time promotions, offering significant value to consumers seeking budget-friendly meals throughout the week of January 19th. Zeppelin initiated a flash offer starting January 19th, allowing customers to purchase nine pieces of their crispy chicken nuggets for just HK$10, effectively pricing each nugget at approximately HK$1.1. Following this, KFC revived its highly popular “$20 1+1 Afternoon Tea” deal, providing a combination of a main dish and a beverage for a fixed, anti-inflationary price point during weekday afternoons.
Zeppelin Targets Snack Market with Aggressive Pricing
Zeppelin Hot Dog Shop, known for its creative hot dog franchise concept, structured its promotional blitz into two distinct phases to cover the entire week. The first phase, commencing Monday, January 19th, and running through Wednesday, January 21st, offers an unprecedented price for its Crispy Chicken Nuggets (齊脆雞塊). At HK$10 for nine pieces, this promotion positions the local chain highly competitively against major snack providers, positioning it as a significant draw for consumers focused on maximizing value for money while enjoying a popular fried snack.
The second wave of Zeppelin’s campaign runs from Thursday, January 22nd, to Saturday, January 24th. During this period, customers purchasing any hot dog set meal can upgrade their order by adding a crispy hash brown for just an additional HK$1. This strategic upsell encourages higher-value purchases while still communicating exceptional savings on a typical side dish. The dual promotions ensure that Zeppelin appeals to both customers looking for a standalone snack and those desiring a complete, affordable meal.
KFC Revives $20 Afternoon Tea Deal
In parallel, global fast-food heavyweight KFC has brought back its highly successful “1+1 Afternoon Tea” deal, designed to capture the typically quiet mid-afternoon hours. Running from Monday to Friday, between 2:30 PM and 5:30 PM, the promotion allows patrons to select one item from a list of nine diverse main dishes and pair it with a medium soft drink or a hot beverage, all for a fixed HK$20. This offer is available starting January 19th, 2026, extending through June 30th, 2026.
The included options for the HK$20 menu are robust, offering variety for different preferences. Key main dishes include signature items such as:
- One piece of Original, Hot & Spicy, or Zinger Chicken.
- Spicy Diced Chicken with Mushroom Rice (Regular size).
- Chicken à la King Rice (Regular size).
- Other snacks like the Large Mash Potato, Popcorn Chicken, Wedges, and the famous Egg Tart.
The offer is valid for dine-in and takeaway orders placed via the KFC mobile application, though specific outlets and delivery services are excluded. For instance, the Mong Kok Sze Yeung Street branch may have limitations on certain menu items like the Zinger Chicken.
Sector Response to Consumer Demand for Value
The synchronized launch of these high-value campaigns by both a leading local hot dog chain and an international fried chicken brand highlights a strong industry response to consistent consumer demand for affordable dining options, particularly during periods of economic restraint. Such aggressive, time-bound promotions serve multiple business objectives: driving foot traffic during off-peak windows, encouraging trial of supplementary menu items, and fostering positive buzz across local food communities.
For Hong Kong diners, these flash sales provide timely opportunities to secure substantial savings on well-known, comforting quick-service foods. Consumers are advised to verify the specific terms, conditions, and participating branches for both Zeppelin Hot Dog Shop and KFC to ensure they maximize the benefits of these fleeting, value-packed offers.