Hong Kong’s supermarket giants, ParknShop (PARKnSHOP) and Watsons’ sister store, Mannings, are engaging in a fiercely competitive promotional battle this January, strategically leveraging high-value gifts and blanket discounts to capture pre-Lunar New Year consumer spending. Until January 22, ParknShop is offering customers who purchase a qualifying quantity of Colgate toothpaste a staggering bundle of household goods and specialty items valued at over HKD $991.8, while concurrently rewarding its MoneyBack members with up to HKD $166 in digital coupons for both in-store and online purchases throughout January.
The core of ParknShop’s strategy centers on a tactical “buy toothpaste, get a pantry overhaul” approach. Customers who meet the specified minimum purchase requirement for designated Colgate products—reportedly requiring the acquisition of six tubes—receive a massive haul of popular FMCG items and durable goods.
Free Gift Bundles Drive Massive Basket Sizes
The highly desirable premium gifts included in the Colgate bundle serve as a powerful incentive, effectively bundling a year’s worth of home essentials into a single transaction. Key components of the estimated HKD $991.8 gift package feature:
- A 20cm heavy-bottomed, stainless steel casserole pot with lid.
- Two 10-roll packs of Tempo three-ply toilet paper.
- A soft Care Bears coral fleece blanket.
- Household staples like Lucky brand instant noodles/rice vermicelli, a 1-liter bottle of Bright concentrated dishwashing liquid, and 22 units of Walch Pomelo Leaf anti-bacterial laundry beads.
Adding a localized element to the promotion, customers spending over HKD $68 receive a limited-edition “Hong Kong Sentiment” blind box, featuring popular micro-collectibles depicting local culture. This promotional period for the toothpaste deal runs through January 22, 2026.
ParknShop Offers Deep Digital Discounts for Members
Beyond the specific product promotions, ParknShop is actively encouraging loyalty through its MoneyBack loyalty program, distributing HKD $166 worth of electronic coupons valid across its network, including FUSION, TASTE, and GREAT FOOD HALL. These coupons are structured to reward different shopping habits:
In-Store Savings:
Physical store shoppers benefit from two tiers of discounts: $6 off for purchases of $100 or more, and a more substantial $20 off for transactions over $360.
PNS Online Shopping Codes:
For online customers purchasing heavy or bulky items such as rice and cleaning supplies, the discounts offer greater flexibility and higher maximum savings:
- 92% Off (Maximum $100 discount): For home delivery over $500 (Use code: JANHD1)
- Free Delivery: For orders over $350 (Use code: JANFREE1)
- $20 Off: For Click & Collect and Express Delivery orders over $250.
These digital coupons are available to MoneyBack members by retrieving them through the mobile application’s “Monthly Rewards” section and are valid until January 31, 2026, perfectly covering the crucial period leading up to the Lunar New Year holiday.
Competitors Raise Stakes with High-Value Premiums
The intense promotional activity is not limited to ParknShop. Rival health and beauty retailer Mannings is also running aggressive counter-promotions, utilizing exclusive character-themed merchandise to capture market share.
Through January 8, Mannings customers purchasing selected Darlie products are eligible for lavish gifts, including kitchenware, cleaning supplies, and travel gear. Notably, the acquisition of five qualifying Darlie toothpaste tubes includes a highly coveted Mofusand Shark Cat 19-inch suitcase, leading to visible queues and significant consumer interest, mirroring previous promotional successes tied to popular cultural items. Other gifts at Mannings include multi-functional stockpots and cleaning spray for various spending tiers.
This promotional war signifies the importance of the high-margin personal care category and the strategic use of premium gifts to maximize customer basket size and secure household loyalty in Hong Kong’s competitive grocery landscape, especially as consumers stock up for the upcoming major holiday season. Customers should heed the short expiration dates on many of these time-sensitive offers.