Firepot, a prominent Hong Kong hotpot brand, is celebrating its tenth anniversary with the ambitious launch of an upgraded “Jazzy Fish Maw Hotpot Broth,” merging traditional Cantonese nourishment with modern culinary demands. Simultaneously, the company is introducing a limited-edition “Double Broth Nourishment Gift Set,” featuring two of its most popular soup bases just in time for the Lunar New Year festivities.
The celebratory products, developed under the brand’s “all-natural, no-additive” philosophy, aim to provide families with a healthy and luxurious dining experience this spring. The special gift boxes—an ideal option for festive gifting—will be available starting January 26th across various retail channels, including most DON DON DONKI locations (excluding Moko Mall), HKTVMall, and the official Firepot website.
Elevating Culinary Heritage: The New Jazzy Broth
The centerpiece of the anniversary launch is the revamped Jazzy Fish Maw Hotpot Broth (爵士花膠火鍋湯底). This creation pays homage to the beloved “Jazzy Soup” (爵士湯), a staple of Hong Kong culinary culture renowned for its rich, nourishing properties and historical links to the city’s distinguished figures.
Firepot claims to be the first in Hong Kong to develop a hotpot soup base inspired by this classic recipe. The updated formula meticulously combines premium ingredients, including high-grade fish maw (often dubbed “ginseng of the sea”), dried shiitake mushrooms, dried whelk, and a hint of sweet Chinese hamimelon. This blend is slow-simmered in a dual base of chicken and pork bone stock, achieving a depth of flavour that is both complex and deeply comforting.
A crucial development in this upgraded version is the incorporation of modern aseptic preservation technology. This method not only locks in the broth’s freshness but also preserves the essential nutrients of its collagen-rich main ingredient, fish maw. Known for its role in promoting skin elasticity, metabolism, and blood nourishment, the broth caters directly to the modern urban consumer keen on beauty and wellness benefits.
The Double Broth Experience for Lunar New Year
To capitalize on the traditional emphasis on shared meals during the Lunar New Year, Firepot is debuting the Double Broth Nourishment Gift Set (雙湯滋養禮盒). This curated set bundles the new, luxurious Jazzy Fish Maw Broth alongside another fan-favourite, the Coconut Stewed Chicken Hotpot Broth (椰子燉雞火鍋湯底).
The set also includes an extra portion of premium fish maw, offering consumers all the necessary components for an exquisite and warming family hotpot experience. This combination provides a delightful contrast of rich, savoury nourishment and light, fragrant sweetness, delivering both collagen-rich density and light warmth for the winter season.
The introduction of these products reinforces Firepot’s commitment to innovation while honouring authentic Cantonese culinary traditions. By pairing sophisticated flavours with convenient, high-quality packaging, the company encourages local residents to embrace the spirit of togetherness this holiday season. The brand’s festive campaign slogan, #お鍋を囲みましょう (Let’s gather around the pot), underscores the communal joy fostered by sharing a hotpot meal, positioning the new offerings as the ultimate addition to any reunion dinner.
Consumers are encouraged to secure the limited-edition gift set early, as the brand anticipates high demand throughout the holiday period. This launch solidifies Firepot’s position as a leader in premium, health-conscious hotpot solutions as it enters its second decade of operation.