VETEA, a renowned Hong Kong-based handcrafted tea brand emphasizing natural, unprocessed ingredients, has successfully launched its third branch in Kai Tak’s majestic Upper Riverbank (The Upper Riverbank), shortly after establishing a presence in Central and Kwun Tong, bringing its philosophy of high-quality, artisanal beverages to a new urban core alongside a limited-time buy-one-get-one-half-price opening promotion.
The expansion marks a significant step for VETEA, which differentiates itself in Hong Kong’s competitive beverage market by focusing on superior raw materials and a commitment to local craftsmanship, embodying the “striving for excellence” spirit of Hong Kong entrepreneurs that its name, VETEA, intends to symbolize (the character ‘越’ meaning ‘to surpass’). The new location at Shop 11, B1/F, The Upper Riverbank, Ka Tak, opened in early February, offering residents and workers in the burgeoning district access to their signature clean and health-conscious tea experiences.
Commitment to Uncompromising Quality
VETEA, often mistaken as a Vietnamese brand due to its name, is definitively local, with a clear focus on ingredient integrity. The brand mandates the use of premium Spring Tea harvested exclusively in April, forming the flavor base for all its drinks. This commitment extends to using only pure rock sugar for sweetness and avoiding processed syrups or concentrates, ensuring a naturally delicate and invigorating profile.
The product development team continually innovates, launching seasonal specialty drinks alongside their established classics. The opening of the Kai Tak branch coincides with the introduction of two new series: the Thousand-Eyes Matcha Cheese Series and the Fresh Strawberry Fruit Series, both highlighting the brand’s dedication to using authentic ingredients like Meiji fresh milk and actual fresh fruit.
Spotlight on Signature Offerings
VETEA’s menu features a range of meticulously prepared drinks, each demonstrating a balance of flavor and healthful properties. Key recommendations include:
- Kale Avocado Yogurt: A blend designed as a healthy meal replacement, featuring a whole Peruvian avocado, kale (Dubbed the ‘king of vegetables’), and premium Kashi yogurt, providing complex texture and active probiotics.
- Longan Osmanthus Iced Blend: A popular choice crafted from hand-pitted, plump Thai longan, mixed with homemade osmanthus tea jelly, and blended with fresh milk into a fine, aromatic slush.
- Cheesy Mango Bliss (芝芝芒芒): A seasonal favorite featuring freshly blended mango puree retaining fruit particles, topped with VETEA’s proprietary creamy cheese foam, complemented by the subtle base of spring tea.
The brand has also elevated beverage preparation to an art form, as seen in the Cheesy Osmanthus Da Hong Pao, which utilizes charcoal-roasted Da Hong Pao tea from Wuyi Mountain, renowned for its characteristic ‘rock rhyme,’ combined with top-grade Hangzhou sweet osmanthus and topped with a four-cheese blend milk foam.
Grand Opening Promotions and Student Perks
To celebrate the launch, the Kai Tak store is running a promotion from February 1st to February 15th, allowing customers to purchase any drink and receive the second item at half price (applicable to the lower-cost drink).
VETEA also strongly supports the local student community:
- Student Discount: Full-time students (primary, secondary, and tertiary) presenting a valid student ID can enjoy an exclusive 25% discount on most regularly priced items.
- Daily Ordering Benefit: Customers who place orders via the designated QR code can receive a 10% off coupon daily for 30 consecutive days (Valid through February 6th). Details regarding bulk orders and seasonal cookie boxes are also available, showcasing VETEA’s versatility beyond its core beverage lineup.
Aesthetic and Ambience
VETEA ensures a high-quality physical experience to match its premium beverages. Each location features a unique, stylish aesthetic: the Kwun Tong branch is designed for takeaway convenience, while the Central and new Kai Tak stores offer distinct resting spaces. The Kai Tak shop employs a modern minimalist design infused with pastel macaroon colors, creating a light and relaxed atmosphere. In contrast, the Central outlet features a more sophisticated aesthetic with dark green and gold accents, large mirrors, and fresh floral decorations, establishing it as an elegant “check-in” spot for urban dwellers seeking a tranquil break with premium tea.
This latest expansion strategically positions VETEA to capture the growing demand for authentic, handcrafted, and healthier beverage options in Hong Kong, solidifying its place as a trusted local brand.
VETEA Kai Tak Details:
- Address: Shop 11, B1/F, The Upper Riverbank, Ka Tak
- Hours: Varies; Mon–Thu 11:30 AM–9:00 PM; Fri 11:30 AM–9:30 PM; Sat–Sun 11:00 AM–9:30 PM (or 9:00 PM)
- Bulk Order Hotline: +852 9889 1144 (WhatsApp)