After months of anticipation, McDonald’s Hong Kong is reigniting the breakfast frenzy with a globally exclusive creation: the Chocolate McGriddles. From July 1 to July 3, the chain will offer the new cocoa-infused pancake sandwich as part of a limited-time all-day breakfast event—complete with a free upgrade to crispy hash browns and a collectible cushion that has fans already clearing their schedules.
A Sweet-and-Savoury First for the Global Menu
Developed entirely in Hong Kong, the Chocolate McGriddles marks the first time McDonald’s has introduced a chocolate variant of its iconic griddle cake sandwich anywhere in the world. The patty is made with premium cocoa powder, giving it a rich brown hue, while miniature dark chocolate chips are speckled throughout the fluffy pancake. Inside sits a classic combination of pork sausage, melted cheese, and a steamed egg.
“It’s a salty-sweet twist that nobody expected,” said a company spokesperson. “We wanted to give our local fans something truly original, and the response has already been electric.”
The sandwich is available as a combo meal starting at HK$37, served with hash browns and a drink.
Two Breakfast Sets, One Long Weekend
McDonald’s is rolling out two featured meals during the three-day promotion:
- Chocolate McGriddles Pork Sausage & Egg Combo – served all day from July 1 to July 3.
- Duo Pancake Breakfast Set (HK$40.5) – available only on July 1, offering both the classic maple and new chocolate pancakes alongside scrambled eggs, pork sausage, and hash browns.
For the first time in Hong Kong, McGriddles are included in a full breakfast platter, not just as a standalone sandwich.
The Hash Brown Upgrade That Savvy Diners Want
Perhaps the most talked-about perk is the free hash brown swap. Normally limited to morning hours, crunchy hash browns will be available all day during the promotion. Even better: from 11 a.m. onward, customers who purchase any Extra Value Meal can replace the medium french fries with hash browns at no extra cost.
In a city where hash browns are almost as beloved as egg tarts, this move is expected to drive long queues.
Limited-Edition Cushions and a Celebrity Boost
Adding to the excitement, McDonald’s App members can purchase ultra-realistic McGriddles cushions starting at midnight on July 1. Two designs are available—one replicating the classic maple pancake, another mimicking the new chocolate version.
- Option A: 100 App points + HK$88
- Option B: 500 App points + HK$76
Orders placed via the app yield a QR code that can be redeemed at selected restaurants within 14 days. Given the cushion’s lifelike appearance and plush texture, it is expected to sell out quickly.
Brand ambassador Marf@COLLAR has also appeared in promotional visuals, her sun-kissed look sparking additional buzz on social media.
What to Know Before You Go
The all-day breakfast offer applies to most McDonald’s outlets, but there are exceptions:
- Not participating: Ocean Park, Sha Tin Racecourse, Happy Valley Racecourse, Peak Galleria, Kowloon Station, and all Hong Kong International Airport restaurants.
- Limited hours: Some locations (including airport outlets) will not serve the all-day menu between midnight and 4 a.m., or after 11 a.m.
For those who prefer to avoid the crowds, third-party delivery platforms such as KeeTa will also offer the promotion while supplies last.
Actionable tip: If you plan to score a cushion, set an alarm for midnight on July 1 and have your McDonald’s App ready with sufficient points.
A Glimpse of What’s Next
The Chocolate McGriddles launch signals McDonald’s growing willingness to experiment with regional R&D and turn local innovations into global firsts. For Hong Kong diners, it’s a rare chance to taste something that won’t appear in any other market—at least for now.
Whether you’re chasing the new chocolate pancake, the free hash browns, or the cushion that looks good enough to eat, July 1 to 3 promises a breakfast bonanza unlike any other.