McDonald’s Hong Kong is launching an exclusive collaboration with the beloved Japanese anime franchise, Crayon Shin-chan, introducing a comprehensive set of highly collectible toys accompanying its Happy Meals (開心樂園餐™). Beginning at 4:00 AM on January 16, 2026, the campaign mirrors the Japanese release while offering an expanded, Hong Kong-exclusive collection of eight items, capitalizing on the enduring popularity of the mischievous kindergartner, Shinnosuke Nohara. Fans and collectors are urged to move quickly as the limited-edition toys will be rolled out weekly, promising high souvenir value for enthusiasts across the city.
This multi-week promotional event positions Hong Kong McDonald’s as a primary destination for fans of the franchise. By offering eight distinct designs—a more extensive selection than the concurrent Japanese market—the collaboration aims to drive significant foot traffic and increase engagement with the brand’s family-focused offerings. Each toy cleverly integrates iconic elements from the Crayon Shin-chan universe with McDonald’s branding, resulting in playful, interactive collectibles suitable for display or entertainment.
Phased Release Schedule Targets Dedicated Collectors
The rollout is strategically phased, releasing two unique toys each week to maintain engagement and urgency among collectors seeking the complete set.
The initial wave, available starting January 16, features two highly representative items. The first is the Shin-chan Dynamic Hip Wiggler (小新動感發肘器), which playfully immortalizes Shin-chan’s signature “Butt Wiggle” dance move—a fan favorite. Complementing this is the Happy Meal Surprise Box (開心樂園餐驚喜盒), designed with intricate detailing.
The collection expands on January 23 with the introduction of the adorable Shin-chan Dynamic Delivery Vehicle (小新動感外送車), which is anticipated to be a must-have, alongside a specialty McDonald’s Themed Card (麥當勞卡片). These items maintain the balance between the cartoon’s humor and practical playability.
Entering the second half of the promotion on January 30, the focus shifts to more interactive elements with the Shin-chan Dynamic Turntable (小新動感轉盤) and the Transforming Restaurant (變形餐廳), designed to spark imaginative play among children.
The collection culminates on February 6 with the final two items: the Shin-chan and Kantam Robot Ring Toss (小新與康達姆機器人套圈圈)—combining Shin-chan’s favorite superhero robot with traditional carnival games—and the challenging Shin-chan Balancing Stacker (小新平衝層層疊).
Purchasing Information and Implications
The toys are exclusively available through the purchase of a McDonald’s Happy Meal, with availability subject to supplies at specific restaurant locations. Given the collection’s unique status as a “Hong Kong Exclusive” complete set and the high demand associated with Crayon Shin-chan collaborations, fans are strongly advised to mark their calendars and visit McDonald’s outlets promptly on the release dates.
This strategy showcases McDonald’s ability to use exclusive, culturally relevant intellectual property to invigorate its long-established Happy Meal platform. By offering more items than its global counterparts, McDonald’s Hong Kong is setting a precedent for highly localized, premium collecting experiences, ensuring both children and adult enthusiasts of the anime have a tangible reason to engage with the brand throughout the early weeks of 2026. The success of this promotion may inform future exclusive tie-ins across the Asia-Pacific region, proving the lucrative nature of deep, localized cultural synergy.