ParknShop customers utilizing the MoneyBack loyalty program in Hong Kong have a limited-time opportunity to participate in a massive prize giveaway, valued at over HK$1.8 million, as part of the supermarket chain’s “Instant Win Rewards” Lunar New Year promotion. Shoppers who spend a minimum of HK$50 in a single transaction and register their receipt by the campaign deadline will accumulate points, competing for the grand prize of an OMODA JAECOO 6 electric vehicle, among other significant rewards like HK$40,000 in travel vouchers. With only two weeks remaining until the closing date of February 26 (Editor’s Note: Year information is inferred from context and promotional style), we explore the strategy for maxiimsing points while taking advantage of concurrent festive discounts on essentials.
The festive season often sees an uptick in consumer spending as families purchase traditional New Year provisions. ParknShop has leveraged this annual surge by attaching a high-value competition to routine shopping trips across its physical stores—including ParknShop, FUSION, TASTE, and INTERNATIONAL—as well as its PNS online shopping platform.
Maximizing Points for Major Prizes
The top prize winner will drive away with an OMODA electric vehicle, courtesy of Alliance Motors, while two runners-up will each receive HK$40,000 worth of hutchgo travel vouchers. Furthermore, the promotion ensures broad participation with numerous guaranteed smaller prizes available.
The core mechanism for entry requires MoneyBack members to spend a minimum of HK$50 per receipt. The key to winning, however, lies in accumulating the highest total points throughout the promotion period.
Savvy shoppers can significantly boost their chances by purchasing items from specific “designated brands” each week. Receipts containing these brands automatically qualify for an additional 100 consumption points, capped at a maximum of 5,000 extra points for the entire promotion. Shoppers are advised to regularly consult the weekly list of designated participating brands available on the supermarket’s promotional website to optimize their purchases.
Concurrent Festive Deals and Savings
Beyond the grand prize draw, ParknShop is offering steep discounts on several popular Lunar New Year household and dining staples. These concurrent offers allow customers to earn points for the main competition while benefiting from immediate savings. Highlighted deals include:
- Frozen South American White Shrimp Meat: Available at an average price of HK$18.45 per bag when purchased as a two-pack deal (HK$36.9 for two).
- SELECT Premium Canadian Ham Hocks (800g): On special offer for HK$38 per pack.
- Tao Ti Bottled Drinks (500ml): Four bottles for HK$26 (HK$6.5 each), excluding specific blends.
These special prices are generally valid until February 19, underscoring the urgency for shoppers preparing for the festive period.
Ultimate Discount Stacking Strategies
For maximum value, consumers should employ “stacking” strategies by coupling the current product promotions with existing payment and loyalty discounts. These include:
- DBS COMPASS VISA: Customers using this card on Fridays, Saturdays, and Sundays can earn up to HK$50 in electronic coupons.
- MoneyBack App Offers: App users can benefit from immediate savings, such as a HK$26 electronic coupon for in-store purchases in February, or a 8% discount for PNS online delivery orders.
- PNS App New Customer Promotion: First-time PNS App users are eligible for free shipping and a 10% discount by using the introductory code “PNSAPP.” The PNS platform also features a new “Speedy Delivery” service, offering goods in as little as one hour.
In addition to these stacking opportunities, the supermarket has extended several non-food promotional bundles, such as high-value gift packs associated with specific toothpaste purchases, offering free complementary items like household paper products and branded bowls—further increasing the perceived value of each shopping trip.
The “Instant Win Rewards” promotion is available immediately and concludes on February 26, 2026. This initiative effectively transforms traditional Lunar New Year provisioning into a high-stakes, rewards-driven event, offering a significant incentive for loyal customers to consolidate their spending at ParknShop banners during this critical consumption period.