Wellcome’s latest promotion offers shoppers 10% rebate through yuu points while introducing exclusive Korean brands and snacks never before available in Hong Kong.
Hong Kong’s culinary landscape is experiencing a seismic shift as the global Korean food wave continues to surge, and major supermarket chain Wellcome has responded with its most ambitious Korean product launch to date. Beginning September 4 and running through September 17, 2026, the “Korean Flavour Unlocked” promotion brings more than 280 Korean food items to store shelves across the territory.
For Hong Kong’s growing legion of K-food enthusiasts, the timing could not be better. The promotion features products sourced directly from South Korea, including items from household names like bibigo, Ottogi, and Nongshim, alongside exclusive introductions from Korea’s popular convenience store chain CU under its P-Bick brand.
How Shoppers Can Maximise Their Savings
The cornerstone of this campaign is a generous yuu rewards programme incentive. Customers who purchase at least HK$100 worth of products from ten designated Korean brands—including CJ bibigo, Ottogi, Nongshim, and Jinro—will earn 20 times the standard yuu points, effectively translating to a 10% rebate on their purchase.
For families and individuals who frequently stock up on Korean staples, this represents a substantial opportunity to save while exploring new flavours.
“This is the first time we have seen such a comprehensive selection of Korean products arrive simultaneously,” noted a Wellcome spokesperson. “We wanted to give our customers the experience of browsing a Seoul supermarket without leaving Hong Kong.”
Must-Try Products Making Their Hong Kong Debut
Bibigo: The Flagship Korean Kitchen Brand
At the heart of the promotion is CJ Food’s global brand Bibigo, whose name combines the Korean word “bibim” (to mix) with “to go”—a nod to its mission of delivering authentic Korean cuisine in convenient formats. The brand has introduced over 40 products exclusively through Wellcome.
Standout items include:
- CJ Bibigo Sliced Cabbage Kimchi (300g, jarred)
- CJ Bibigo Block Tofu (300g) – a Wellcome exclusive
- CJ Bibigo Seasoned Soybean Paste for Wraps (170g)
- CJ Bibigo Korean Savoury BBQ Sauce (280g)
For home cooks seeking restaurant-quality Korean meals, these products offer a genuine taste of Seoul without requiring a flight ticket.
Greek Day Yogurt: From Ewha University to Hong Kong
One of the most talked-about arrivals is Greek Day, a premium yogurt brand that originated at a small shop near Seoul’s prestigious Ewha Womans University. Known for its thick, creamy texture and high protein content, the brand has gained a cult following among health-conscious consumers.
Available in three flavours—original, yuja (citron), and pistachio—each 500g cup is priced at a promotional HK$29.9 (standard price HK$39).
Viyott: Korea’s Playful Mix-In Yogurt
The promotion also introduces Viyott, a Seoul-favourite yogurt brand distinguished by its innovative dual-compartment packaging. The design keeps crunchy toppings separate from the yogurt until the consumer is ready to mix, ensuring maximum texture and freshness.
Flavours include chocolate ball yogurt, cookie cream yogurt, and chocolate ring yogurt, each priced at HK$14.9 (standard price HK$22).
Snacks, Ice Cream, and Viral Treats
Korea’s snacking culture is legendary, and Wellcome’s selection covers the full spectrum. Binggrae’s blueberry yogurt ice cream (promotional price HK$42.9) and red bean rice cake ice pops (HK$10) bring back nostalgic flavours for those who have visited Korea’s convenience stores.
For those seeking the latest trends, Cool & Cool Dubai Chocolate Mochi (HK$27.5) and Nongshim Croissant Snacks in chocolate and matcha flavours (HK$10) offer innovative takes on classic treats.
Hershey’s has also launched new products exclusive to Wellcome, including chocolate crumb cookies, chocolate cream cheese pies, and CW mochi chocolate cookies—all priced at HK$35 (standard price HK$39).
Alcoholic and Non-Alcoholic Beverages
Korean drinking culture takes centre stage with an expanded Jinro soju lineup. New flavours include a retro-edition soju, peach soju, lemon soju, grape soju, and a Wellcome-exclusive melon soju, each priced at HK$15 (standard price HK$20–HK$21).
Beer enthusiasts will find ARK strawberry chocolate dark beer (HK$22.9), SQUEEZE BREW matcha highball (HK$28), and PEACEMINUSONE fresh lemon slice highball (HK$25), all available with additional discounts when purchasing three cans.
Non-alcoholic options include Lotte Plus barley tea, corn silk tea, and oat tea (HK$10.9 each), Ediya premium instant coffee (HK$19.9), and Danongwon taro latte—a creamy, comforting drink that has gained popularity in Korea’s café scene.
Instant Noodles and Ready-to-Cook Meals
No Korean food promotion would be complete without noodles. Wellcome has introduced Ottogi x Dongdaemun One Chicken Knife-Cut Noodles (HK$32) and Ottogi Tomato Flavour Pasta (HK$28), both designed to be boiled in a pot for an authentic, soul-warming experience.
“Korean instant noodles are not really about instant gratification,” explained the Wellcome representative. “The ritual of boiling them in a pot, watching the broth develop—that’s part of the emotional comfort Korean food provides.”
Broader Context and Next Steps
This promotion comes at a time when Korean food exports to Hong Kong have increased significantly, driven by the global popularity of K-dramas, K-pop, and Korean culinary culture. Wellcome’s initiative positions the supermarket as a destination for authentic Korean ingredients, reducing the need for Hong Kong consumers to visit specialised Korean grocery stores.
The promotion runs until September 17, 2026, or while stocks last. Availability may vary by location. Shoppers are advised to check individual store inventory and review promotional terms and conditions before purchasing.
For those looking to explore Korean cuisine further, Wellcome’s expanded selection offers a practical starting point—whether you are recreating your favourite drama dish or simply curious about Seoul’s latest food trends.