Hong Kong Supermarkets Ignite Price War with Unprecedented Gift-with-Purchase Offers

Hong Kong’s supermarket giants, ParknShop and Mannings, have initiated a fierce pre-Lunar New Year consumer benefits battle, deploying aggressive gift-with-purchase (GWP) promotions to drive sales of high-turnover household staples like toothpaste. The competitive offers, which bundle essential items with high-value kitchenware and trending collectibles, are providing shoppers with substantial added value ahead of the festive season.

Unpacking ParknShop’s Mega-Value Oral Care Bundle

ParknShop has launched a limited-time Colagte promotion, running until January 22, 2026, where the purchase of a designated quantity of Colgate toothpaste unlocks a comprehensive gift package valued at over $991.8. This strategy effectively reframes household stocking as an opportunity to acquire desirable home goods.

The premium selection of bonus items aims to furnish shoppers with a mix of practical essentials and coveted lifestyle products. Highlights of the ParknShop bundle include:

Premium Kitchenware: A 20cm Buffalo stainless steel pot with a thick base and lid, a brand highly praised by local online commentators for its quality.
Convenience Items: Multiple packs of Tempo quality tissue paper and paper towels, bulk packs of laundry pods (including Weewee’s pomelo leaf antibacterial variant), and concentrated dishwashing liquid.
Collectibles: A popular item is the “Hong Kong Nostalgia” limited-edition blind box, available with a minimum spend of $68 on Colgate products, tapping into the local passion for collectibles.
Soft Goods: A Care Bears coral fleece blanket, appealing to consumers looking for seasonal comfort items.

Further Sweetening the deal, ParknShop is simultaneously offering an 88% overall discount storewide on various items in the lead-up to the Chinese New Year, creating stacked savings opportunities for discerning customers.

Mannings Competes with High-Demand Collectible Strategy

Across the market, health and beauty retailer Mannings is equally competitive, leveraging a gift strategy focused on popular culture and branded appliances. Their Darlie toothpaste bundle, valid until January 8, 2026, presents several compelling offers ranging up to a value exceeding $368:

High-Value Appliances: Consumers who purchase a designated quantity of Darlie All Shiny White Extreme Enzyme Toothpaste can receive a 5L Surpresent dual-zone multi-function hot pot, ideal for festive gatherings.
Viral Appeal: A key draw is the highly sought-after Mofusand shark cat 19-inch suitcase, provided with the purchase of five units of specific Darlie variants, generating significant online buzz and motivating immediate purchases.
Practical Tools: Other gifts include an AXE multi-purpose cleaner and a Buffalo stainless steel multi-function kitchen scissors set.

Leveraging Loyalty and Digital Channels

Both retailers are also actively utilizing their loyalty programs to maximize engagement. ParknShop’s MoneyBack App members are receiving electronic coupons totaling $166 throughout January 2026 for both physical store purchases and online shopping at PNS. Key online promotions include:

These digital efforts simplify bulk purchases, especially for heavy items like rice, oil, and soft drinks, reinforcing the move toward integrated online-to-offline shopping experiences.

This surge in attractive premium incentives from major retailers underscores the intense competition for consumer disposable income in Hong Kong’s saturated supermarket sector, particularly during the critical pre-holiday shopping period. For consumers, the current market dynamic translates directly into substantial savings and increased value, rewarding proactive shoppers who take advantage of these fleeting, high-value bundles. Shoppers are advised to check the full terms and conditions for specific product exclusions and offer expiration dates to maximize their benefits.

送花-位於香港的花店