As the countdown to Lunar New Year intensifies, two major Hong Kong retailers, Wellcome and AEON-owned 759 Store, are offering significant, time-sensitive discounts on festive goods and daily essentials, providing a crucial opportunity for consumers to complete their holiday preparations at reduced costs. Wellcome has announced its “Super Lucky Discount Day” featuring up to 12% off storewide across its physical locations and online platform, starting February 7th, while 759 Store is hosting a four-day, 30% off sale exclusively for members through February 8th, focusing heavily on imported Asian snacks and frozen foods. These synchronized promotions reflect retailers’ final push to capitalize on high pre-holiday consumer spending as families stock up on gifts and domestic supplies.
Wellcome’s “Super Lucky Discount Day” Offers Uncapped Savings
Wellcome’s specific promotion, running February 7th through 8th (in-store for one day and online for two), is structured to reward bulk purchases. Shoppers who spend HK$188 or more in Wellcome stores on February 7th receive an outright 12% discount (88% off the total bill). Online customers purchasing HK$888 or more between February 7th and 8th are eligible for the same 12% discount, critically noted as “uncapped”—meaning savings are maximized regardless of the total purchase amount.
Beyond the storewide percentage discount, Wellcome is offering deep value through various bundled deals:
- Household Essentials: A notable promotion for shoppers involves Dettol All-in-One Laundry Capsules (56-piece pack), featuring a “Buy 2 Get 2 Free” deal, plus additional complimentary items valued at approximately HK$434, including Tempo paper products and Ariel detergent.
- Groceries and Staples: Gold Phoenix Thai Premium Jasmine Rice (5kg) is being offered at an impressive net price of HK$139.9 per bag after the 12% discount. Furthermore, customers spending HK$168 on rice or cooking oil receive a complimentary tin of Eagle Brand Condensed Milk.
- Luxury & Gifts: For Lunar New Year gift-giving, canned abalone (An Kee) purchases include a gift set of instant noodles, luncheon meat, and starch, valued at HK$66. Additionally, purchasing six or more 750ml bottles of sparkling wine or champagne (including Veuve Clicquot and Perrier-Jouët) provides an extra 15% off, dropping flagship champagne prices to HK$290.4 per bottle.
759 Store Targets Snack Market with Exclusive Member Discount
Running concurrently, the 759 Store has launched an aggressive, four-day Lunar New Year promotion from February 5th to February 8th. Members presenting their card at checkout receive a substantial 30% discount storewide on most regular-priced items.
The key attractiveness of this promotion lies in the system’s intelligent calculation. The point-of-sale technology automatically compares the 30% member discount against any concurrent offers (such as existing “Buy One Get One” or special marked down prices) and automatically applies the best overall price for the customer, ensuring maximum savings on imported Japanese, Korean, and European confectionery, frozen foods, and drinks.
The 759 Store remains a vital source for unique imported goods frequently recommended by local food enthusiasts, including items often cited as difficult to find, such as “unadjusted soy milk.” This member-exclusive sale strategically taps into demand for specialty goods that complement traditional festive preparations.
As Hong Kong consumers finalize their shopping lists ahead of one of the busiest retail holidays of the year, these promotions offer concrete opportunities to manage soaring preparatory costs. Shoppers are advised to check the specific date and spending thresholds for each retailer—particularly the single-day physical store offers—to fully benefit from these late-stage Lunar New Year savings.