Hong Kong consumers are currently benefiting from fierce promotional competition among major retailers, with ParknShop (PARKnSHOP) launching an aggressive “Buy Toothpaste, Get Free Gifts” campaign offering consumers nearly HK$1,000 worth of household products for purchasing designated oral care items. This strategy, running simultaneously with other deep discounts across its physical and online stores, highlights the shifting nature of supermarket value propositions in the city.
The latest initiative specifically targets Colgate toothpaste products. Upon purchasing a specified quantity of these items, shoppers are immediately unlocked to receive an extensive collection of premium household goods valued at over HK$991.8. This comprehensive gift set includes high-value items like a Buffalo stainless steel double-ear saucepan with lid (20cm), two packs of Tempo 3-ply printed toilet paper (10 rolls each), a soft Care Bears coral fleece blanket, various instant meal preparations, cleaning supplies, and laundry pods. In a nod to local trends, the bundle also features the popular “Hong Kong Sentiment” limited edition blind boxes.
Strategies for Maximizing Savings
The ParknShop promotion, active in both brick-and-mortar stores and its online platform (PNS), has resonated strongly with local shoppers, particularly due to the inclusion of brand-name kitchenware. Online forums have seen enthusiastic comments praising the durability and quality of the Buffalo saucepan, suggesting consumers are prioritizing tangible, long-term utility alongside daily essentials.
Furthermore, these gifts can be stacked with other concurrent savings opportunities. Shoppers noted that combining the toothpaste promotion with the supermarket’s spontaneous 88% off (12% discount) flash sale significantly amplifies the overall savings.
Beyond the specific Colgate deal (which ends on January 22, 2026), ParknShop is conducting a far-reaching stimulus campaign throughout January, making strategic savings accessible before the Lunar New Year.
Key Customer Discount Avenues include:
- Coupon Distribution: Easydollar app members receive HK$166 worth of electronic coupons valid until January 31.
- In-Store Discounts: Members can save up to $26 on purchases over $100 and $360 at PARKnSHOP, FUSION, TASTE, food le parc, and GREAT FOOD HALL outlets.
- Online Exclusive Codes: PNS online shoppers benefit from targeted discount codes, including:
- JANHD1: 8% off (up to $100) for delivery orders over $500.
- JANFREE1: Free shipping for deliveries over $350.
Competition and Broader Implications
This aggressive gifting model offered by ParknShop is reflective of the highly competitive retail landscape in Hong Kong, particularly in the run-up to the New Year holidays. Drugstore chains and competing supermarkets are employing similar strategies, suggesting that adding significant, non-essential “freebies” is a crucial method for driving volume sales of core products like personal care items.
Another competitor, Mannings, is running its own parallel campaign, offering popular gifts such as a Mofusand 19-inch suitcase, multi-purpose electric hotpots, and specialized kitchen shears with the purchase of Darlie toothpaste and other dental care products.
These promotions transform routine domestic purchases into high-value procurement opportunities. Consumers are encouraged to utilize their supermarket loyalty programs, such as the Easydollar App, to combine these major gifting campaigns with additional percentage-based or fixed-value discounts to ensure maximum value extraction during this high-spending season. The current period offers Hong Kong’s meticulous shoppers a golden chance to stock up on both necessities and desirable household items at exceptional combined savings.