Hong Kong’s leading conveyor-belt sushi chain has released its official 2025 top-selling menu items, sparking debate over one notable omission. Sushiro, which has dominated the local revolving sushi scene since its arrival with outlets in Jordan, Lai Chi Kok, Hung Hom, Whampoa, and Lok Fu, announced its latest popularity rankings based on sales data. The list confirms salmon sushi as the undisputed champion, but leaves many diners wondering why one cult-favourite item failed to make the cut.
The Official Top 10: A Mix of Classics and Surprises
Sushiro’s 2025 sales chart reads like a testament to Hong Kong’s enduring love for affordable, high-quality seafood. From humble shrimp combinations to decadent grilled fish, the ranking reflects both tradition and innovation.
10. Shrimp Trio (HK$17) – A three-in-one offering featuring amaebi, boiled shrimp, and sweet shrimp. Fans appreciate the variety and value, though some lamented its temporary removal from the menu last year.
9. Grilled Basil Salmon (HK$12) – Torched salmon topped with melted cheese and basil sauce. This fragrant option earned over 1,300 likes in a previous online poll.
8. Salmon Belly (HK$17) – Thick-cut, fatty, and melt-in-the-mouth. A perennial favourite among salmon enthusiasts.
7. Flying Fish Roe Gunkan (HK$17) – Vibrant roe atop a bed of cucumber shreds. The popping texture keeps loyalists coming back.
6. Grilled Cheese Salmon (HK$12) – Another torched salmon variant, this time with molten cheese. A simple yet irresistible combo.
5. Sukiyaki Beef (HK$12) – Thinly sliced steak glazed with sweet soy broth. Despite polarising reviews online, it remains a bestseller.
4. Grilled Halibut Fin (HK$12) – Rich, oily, and lightly charred. The fish oil aroma makes it a staple for regulars.
3. Spring Onion Tuna Gunkan (HK$12) – A classic handroll of minced tuna with scallions. Fresh, clean, and budget-friendly.
2. Chawanmushi (HK$19) – The steamed egg custard has carved out a unique niche. Its silky texture, generous toppings of shrimp and mushrooms, and affordable price point make it a favourite among all ages. Many Hongkongers order it as a palate cleanser or a light finish to their meal.
1. Salmon (HK$12 per piece) – No surprises here. Salmon’s buttery texture and consistent quality have kept it at the top since Sushiro’s Hong Kong debut. It’s the entry point for newcomers and a comfort choice for seasoned diners.
The Missing Item That Has Fans Fuming
While the official list covers ground, netizens have been vocal about the absence of shirako (whitebait) sushi. In a separate community-run poll on the LIHKG forum, shirako ranked first – but with a twist: it garnered only 161 positive votes against a staggering 2,502 “unlike” reactions. Critics roasted the ranking, with comments ranging from “Do you even eat sushi?” to “I’d rather you keep working overtime than post this nonsense.”
The controversy highlights a divide between sales-driven popularity and passionate online fandoms. Sushiro’s data reflects actual purchases across all outlets, while forum votes often skew toward niche or polarising items.
How to Secure a Seat: The Official App Guide
With queues still common across Hong Kong branches, Sushiro’s mobile app simplifies the process. Available for both iOS and Android, it allows users to:
- Take a ticket or book online in three steps: select branch, choose online reservation, then pick date, time, and party size.
- Check real-time queue status by selecting “View Queue Status” from the menu, then entering the store’s ticket number and updating.
This feature helps diners gauge wait times before heading to their preferred branch.
Calorie Counts and Healthier Choices
A separate analysis of 40 Sushiro items by the blog revealed that the highest-calorie single order (two pieces) equals approximately 0.8 bowls of rice. For a typical meal of ten pieces, total intake can exceed 945 calories. Dietitians suggest balancing with low-calorie options like cucumber rolls, edamame, or clear soup to avoid overindulgence.
What This Means for Diners
The 2025 rankings confirm that Hong Kong’s appetite for affordable, fresh sushi shows no sign of slowing. The inclusion of warm dishes like chawanmushi signals a shift toward fuller dining experiences beyond raw fish. For first-timers, starting with the top-selling salmon and exploring the torched series offers a safe yet rewarding journey into Sushiro’s menu.
Meanwhile, the shirako debate reminds us that data isn’t everything – taste is personal, and sometimes the most talked-about items are the ones that didn’t make the list.