Hong Kong’s “Summer Fun” initiative returns July 1 to August 31, offering McDonald’s buy-one-get-one-free deals, supermarket vouchers, and theme park discounts to residents and tourists alike.
The Hong Kong Tourism Board (HKTB) has unveiled its highly anticipated “Summer Fun” promotional campaign, running from July 1 through August 31, 2026. This year’s edition features more than 150 exclusive offers spanning dining, retail, entertainment, and accommodation, with several deals accessible only through the official Discover Hong Kong platform or QR code scans at participating shopping centres across the city.
How to Access the Offers
To claim many of the discounts, users must first register for a free Discover Hong Kong account. Selected vouchers—including the popular McDonald’s Big Mac Meal buy-one-get-one-free and Wellcome supermarket HK$25 coupons—are distributed on a first-come, first-served basis. For mall-based promotions, visitors can scan QR codes displayed at customer service counters, main entrances, and event zones at venues such as Central Market, AIRSIDE, Mira Place, MOKO Mong Kok, New Town Plaza, Pacific Place, Sogo, and The Peak Tower.
Key Dining and Retail Highlights
McDonald’s leads the food lineup with a buy-one-get-one-free offer on its signature Big Mac Meal. Meanwhile, PHI Coffee & Pancake rewards customers who order a single-serving soufflé pancake with a complimentary beverage, and Maxim’s Cakes extends a one-for-one deal on its premium egg roll gift boxes.
For everyday essentials, Wellcome Supermarket and Mannings are distributing HK$25 vouchers—the former redeemable on purchases of HK$250 or more, and the latter applicable to the pharmacy chain’s own-brand health products. Tech shoppers can benefit from csl Mobile’s HK$1,000 shopping coupon, while Godiva Chocolatier offers a HK$15 discount on purchases of HK$100 or more, plus 15% off boxed chocolate collections.
Entertainment and Leisure Perks
Beyond shopping and eating, the campaign extends to recreation. Festival Walk’s Glacier ice rink offers buy-one-get-one-free admission. B+ cinema MOKO provides complimentary movie tickets for Point members, and MegaBox’s i.t Outlet applies an extra 30% discount on already marked-down apparel.
Families can enjoy D-Park’s Japan Home Centre HK$10 reduction on purchases of HK$100, while Adventure Zone at Nina Place rewards a HK$200 token purchase with an additional HK$140 in credits. Sky Bar at Ocean Pride delivers up to HK$500 off evening dining.
Hotel Bookings Unlock Major Sightseeing Discounts
Travelers booking hotel stays through Trip.com or Ctrip between July 1 and September 14 can secure up to 50% off on selected attractions and transport. To qualify, a single transaction must reach HK$1,500 or more. Available perks include Ngong Ping 360 round-trip cable car tickets, Big Bus Tours sunset ride, Hong Kong Disneyland early park entry, Peak Tram Sky Pass with priority access, and Hong Kong Water Taxi Victoria Harbour cruise.
“This year’s Summer Fun campaign is designed to energize the local economy while giving visitors compelling reasons to explore Hong Kong,” an HKTB spokesperson said. “From quick-service meals to luxury hotel stays, there is something for every budget.”
Strategic Implications for Hong Kong’s Recovery
The initiative arrives at a critical juncture for Hong Kong’s tourism and retail sectors, which continue to rebuild momentum following years of pandemic disruption. By bundling high-demand household brands with experiential offerings, the HKTB aims to stimulate both domestic consumption and international visitor spending—a dual strategy that could provide a much-needed boost to the city’s GDP.
Industry analysts note that the campaign’s digital-first redemption model, requiring app registration and QR code scanning, also serves as a data-gathering mechanism, helping the tourism board refine future marketing strategies.
What Comes Next
With the “Summer Fun” program now live, consumers are encouraged to act quickly, as many popular deals—particularly the McDonald’s buy-one-get-one-free and theme park vouchers—are expected to sell out within days.
For a complete list of participating merchants, terms and conditions, and step-by-step redemption instructions, visit the official Discover Hong Kong website or check QR codes at any of the 20-plus partner shopping malls.
This article was produced independently by lolleroll Hong Kong Food Blog. Offers are subject to change; please verify directly with merchants before redeeming.