From McDonald’s Buy-One-Get-One-Free to $25 Supermarket Vouchers, the “Hong Kong Summer Fun” Campaign Runs July 1 to August 31
The Hong Kong Tourism Board (HKTB) is rolling out its largest seasonal promotion of the year, the “Hong Kong Summer Fun” campaign, offering residents and visitors more than 150 exclusive deals across dining, retail, and entertainment. Running from July 1 to August 31, the initiative aims to boost local spending and attract travellers during the peak summer season. Highlights include McDonald’s buy-one-get-one-free meal offers, $25 vouchers for Wellcome supermarket and Mannings, and up to $1,000 in shopping credits from CSL Mobile. Some deals are available exclusively to registered users of the Discover Hong Kong platform, while others require scanning QR codes at participating shopping malls.
A Citywide Shopping and Dining Extravaganza
The HKTB has partnered with major retailers, restaurant chains, and shopping centres to create a summer-long value festival. Unlike previous years, this edition emphasises accessibility: many deals are available through a single registration on the Discover Hong Kong portal, while others are physically scannable at mall locations across Hong Kong Island, Kowloon, and the New Territories.
Key dining offers include a buy-one-get-one-free promotion on McDonald’s Big Mac meals, a free drink with any single-order soufflé pancake at PHI Coffee & Pancake, and a two-for-one deal on Maxim’s精致 egg rolls. For grocery shoppers, Wellcome is offering a $25 discount coupon on purchases of $250 or more, while Mannings provides a $25 voucher on its house-brand health products.
Retailers and tech brands are also joining the fun. CSL Mobile and 1O1O are distributing $1,000 shopping vouchers, while Godiva Chocolatier is offering a $15 discount on purchases over $100, plus 15% off boxed chocolate gift sets. Fashion lovers can enjoy an extra 30% off at i.t Outlet in MegaBox.
How to Claim: QR Codes, Registration, and Mall Locations
To unlock the full suite of benefits, savvy shoppers need to know where to look. Registered Discover Hong Kong users can log in to the platform to claim digital vouchers for McDonald’s, Wellcome, Mannings, and CSL. For mall-specific deals, visitors must scan QR codes displayed at customer service counters, entrances, or event zones at more than a dozen participating shopping centres.
Participating malls include:
- AIRSIDE – Complimentary exhibition tickets to “Hong Kong Tea Restaurant” exhibit, plus Godiva discounts
- Central Market – Redeem a special butterfly pastry box for $58 with any $200 purchase at 皇玥
- Festival Walk – Buy-one-get-one-free ice skating passes, plus free 2D movie tickets at Festival Grand Cinema
- MOKO – Buy-one-get-one-free cinema tickets at B+ cinema MOKO for The Point members
- Mira Place – $100 discount on $400 dining spend at Mira Dining restaurants
- New Town Plaza – Ice skating and cinema deals
- The Peak Tower – 15% off food and drinks at Bubba Gump Shrimp Co.
Other standout mall promotions include a $140 token bonus at Adventure Zone in 如心廣場 when purchasing $200 in tokens, and up to $500 off dinner at 海之戀商場 restaurants.
Hotel Bookings Come with Free Attraction and Transport Perks
For travellers, the campaign extends beyond shopping. Through July 1 to September 14, guests who book a Hong Kong hotel stay (check-in between July 1 and September 14) on Trip.com or Ctrip with a single transaction of $1,500 or more can choose one free attraction ticket and one public transport discount, with savings of up to 50%. Options include:
- Ngong Ping 360 round-trip cable car tickets
- Big Bus sunset tour
- Sha Tin and Happy Valley racecourse dining and guided tours
- Early park entry to Hong Kong Disneyland
- Peak Tram premium fast-track experience
- Hong Kong Water Taxi Victoria Harbour summer cruise
These perks are available on a first-come, first-served basis, with limited quantities.
What This Means for Hong Kong’s Summer Economy
The HKTB’s summer campaign comes at a critical time for the city’s retail and hospitality sectors. With inbound tourism still recovering and local spending patterns shifting, initiatives like this aim to stimulate foot traffic and consumer confidence. The inclusion of both digital and physical redemption methods reflects a dual strategy: engaging tech-savvy younger shoppers while also driving physical visits to brick-and-mortar locations.
Industry observers note that the breadth of partners—from fast-food chains to luxury malls—indicates a coordinated push to revitalise the entire ecosystem. “It’s not just about discounts,” says one retail analyst. “It’s about creating a reason to go out, explore, and spend time—and money—in different parts of the city.”
Actionable Tips for Maximising the Deals
To make the most of the Hong Kong Summer Fun campaign:
- Register early on the Discover Hong Kong platform to secure digital-only offers like McDonald’s BOGO and Wellcome vouchers.
- Visit multiple malls – each location has unique deals, from ice skating to movie tickets.
- Book hotel stays on Trip.com or Ctrip for bundled attraction and transport discounts.
- Scan QR codes at mall customer service desks before shopping.
- Check expiry dates – all vouchers and codes are valid only until August 31.
For a full list of participating merchants and terms, visit the official HKTB campaign page or the Discover Hong Kong app.
With summer heat in full swing, Hong Kong’s dining and retail scene is heating up even more—one voucher at a time.