Maxim’s MX and Maxim’s Food² are rolling out a limited-time roast meat promotion, offering whole soy-marinated chickens and crispy red-cooked pigeons at prices starting from just HK$33, available daily during designated hours for takeaway only.
Hong Kong’s iconic fast-food chain Maxim’s MX has reignited the city’s love for affordable roast meats with a flash sale that brings two classic Cantonese specialties—crispy red-cooked pigeon and whole soy-marinated chicken—to customers at prices ranging from HK$33 to HK$63. The promotion, effective immediately, is available across all Maxim’s MX and Maxim’s Food² outlets, excluding a few select locations such as City Hall, West Kowloon Station, and University Station. The offer is strictly for takeaway, with daily sales beginning at 3:30 PM until stock runs out.
What’s on the Menu?
The star items in this limited-time deal are the red-cooked pigeon (offered at HK$39 per bird, or HK$33 each when purchasing three) and the whole soy-marinated chicken at HK$63. Both items are prepared in the traditional Cantonese style—the pigeon is deep-fried to a glossy, crispy skin while remaining tender and juicy inside, and the chicken is slow-cooked in a savory soy-based marinade, delivering a salty, aromatic flavor that pairs perfectly with steamed rice or as a shared dish at home.
According to the official terms, the promotion runs daily from 3:30 PM until stock is depleted. It is available for takeaway only at all Maxim’s MX and Maxim’s Food² locations, with the exception of outlets at City Hall, West Kowloon Station, and University Station. Customers cannot combine this offer with other discounts, and the chain warns that quantities are limited.
Why This Matters for Hong Kong Food Lovers
This flash sale arrives at a time when many households are seeking affordable meal options amid rising living costs. Roast meats—known locally as siu mei—are a cornerstone of Cantonese cuisine, often enjoyed as a quick dinner addition or a snack during sports matches. The promotion allows families to “bring home a treat” (zaam liu) without breaking the bank.
“For HK$33, you get a whole pigeon that’s crispy on the outside and juicy inside—it’s a steal,” said a regular customer who shared the deal on social media. “It’s perfect for watching football or adding a protein boost to a simple rice meal.”
How to Get the Best Deal
To take advantage of the offer, customers should note the following:
- Sale hours: Daily from 3:30 PM, while stocks last.
- Eligible locations: All Maxim’s MX and Maxim’s Food² branches, except City Hall, West Kowloon Station, and University Station.
- Pricing: HK$39 for a single red-cooked pigeon, or HK$33 each when buying three; whole soy chicken at HK$63.
- Restrictions: Takeaway only; cannot be combined with other promotions.
Broader Context: A Trend in Affordable Cantonese Classics
This flash sale is part of a wider wave of value-driven promotions sweeping Hong Kong’s food scene. In recent weeks, other chains like Tong Shun Hing have offered HK$20 char siu and soy duck rice boxes, drawing praise from budget-conscious diners. As inflation continues to pressure household budgets, such deals provide a welcome reprieve for families seeking quality Cantonese fare without dining out.
For those looking to stretch their dollar further, pairing the Maxim’s MX roast items with a simple vegetable stir-fry or steamed rice can create a satisfying meal for two. The promotion also aligns with the growing trend of “takeaway feasts” for home gatherings, especially during major sports events or family dinners.
What’s Next?
With no announced end date, the offer will run while supplies last. Customers are encouraged to visit their nearest Maxim’s MX or Maxim’s Food² branch shortly after 3:30 PM to secure their order. For the latest updates, follow Maxim’s MX on Facebook or check the U Food website for real-time availability.
Terms and conditions apply. Prices and availability are subject to change without notice. Photos are for reference only.