Maxim’s Cakes partners with富豪雪糕 (Mobile Ice Cream Truck) for a nostalgic three-day giveaway and limited-edition dessert launch
Starting this Friday, the unmistakable jingle of Hong Kong’s beloved富豪雪糕 (Mobile Ice Cream Truck) will echo through the city’s busiest districts—not just for ice cream, but for a sweet collaboration that blends nostalgia with a brand-new dessert creation. Maxim’s Cakes has teamed up with the iconic ice cream truck to offer free ice cream and unveil a limited-edition cake shaped like the truck itself, sparking excitement among foodies and collectors alike.
The pop-up event runs from September 11 to September 13, 2026, with the truck making scheduled stops in Mong Kok, Tsim Sha Tsui, and Causeway Bay. Guests who participate in a simple on-site activity can receive a complimentary富豪雪糕 ice cream. But the treats don’t stop there—those who keep their paper ice cream cone will discover a hidden QR code offering a 10% discount on the new “富豪雪糕造型蛋糕” (Ice Cream Truck Shaped Cake).
A Taste of Hong Kong Heritage
For decades,富豪雪糕’s roaming trucks have been a cherished part of Hong Kong’s street culture, their familiar chime often triggering fond childhood memories. This collaboration with Maxim’s Cakes taps directly into that collective sentiment. The cake itself is a 6-inch, 1.1-pound confection designed to resemble the classic truck, complete with its distinctive red-and-white livery.
“It’s not just a dessert—it’s a piece of Hong Kong,” said a spokesperson for Maxim’s Cakes. “We wanted to bring people together over a shared memory, while giving them something new to enjoy.”
Priced at HK$228, the cake is available at a discounted HK$205.20 for Eatizen members or those who scan the QR code from the free ice cream cup.
Free Ice Cream Giveaway Schedule
The specially decorated truck—dressed in a “Hong Kong Memories” theme—will appear at the following times and locations:
- Mong Kok (Langham Place): September 11, 6 PM to 8 PM
- Tsim Sha Tsui (Haiphong Road): September 12, 3 PM to 5 PM
- Causeway Bay: September 13, 3 PM to 5 PM
No purchase is necessary to receive the free ice cream, but organisers note that supplies are limited and will be distributed on a first-come, first-served basis.
What’s the Catch? A Clever QR Code Reward
The hidden discount isn’t the only surprise. The paper cone used for the free ice cream also contains a QR code that unlocks the promotional price on the shaped cake—essentially turning a quick street-side stop into a full-blown dessert deal.
“We wanted to reward people for participating,” the spokesperson added. “It’s a small gesture, but it makes the experience feel more connected.”
What This Means for Hong Kong’s Food Scene
This partnership highlights a growing trend among local brands: nostalgia marketing. By leveraging a universally recognised cultural icon, Maxim’s is tapping into both sentimental value and social media appeal. The cake is highly photogenic, and the pop-up locations are prime for Instagram-worthy content.
For consumers, the takeaway is clear: Hong Kong’s food scene continues to innovate by reimagining its past. Whether you’re chasing the truck for a free cone or snapping a photo of the limited-edition cake, this weekend offers a rare chance to taste a piece of local history.
Actionable Tips for Hungry Readers
- Arrive early to guarantee a free ice cream, as supplies run out quickly.
- Save your paper cone—the QR code discount is valid for the new cake at Maxim’s outlets.
- Follow Maxim’s Cakes on social media for future pop-ups and promotions.
- Consider the Eatizen membership to unlock additional savings on future purchases.
As the truck hits the streets this weekend, it’s more than just a dessert stop—it’s a celebration of Hong Kong’s enduring love affair with a simple, joyful treat.