Maxim’s MX restaurants are rolling out a limited-time siu mei promotion, offering whole roasted pigeon and soy-marinated chicken starting at just HK$33, available daily from 3:30 PM for takeaway orders across all branches.
Hong Kong’s beloved fast-food chain Maxim’s MX has reignited the city’s passion for affordable Cantonese roast meats with a flash sale that promises significant savings on two iconic dishes. From now until supplies last, customers can purchase whole red-cooked pigeon (siu yeap) and whole soy-simmered chicken (siu kai) at prices ranging from HK$33 to HK$63, available exclusively for takeaway at all Maxim’s MX and Maxim’s Food² outlets.
The promotion comes as Hong Kongers increasingly seek value-driven dining options amid rising living costs. A single roasted pigeon is priced at HK$39, but customers who buy three can enjoy them at an average of just HK$33 each. The whole soy chicken, known for its savory, umami-rich skin and tender meat, is offered at HK$63 per bird—ideal for families looking to add a protein-packed dish to their dinner table or for sports fans craving a shareable snack during match viewings.
Availability and Timing
The offer is valid from 3:30 PM onwards daily, with stock limited and sold on a first-come, first-served basis. All Maxim’s MX locations are participating, with the exception of branches at City Hall, West Kowloon Station, and University Station. The promotion is strictly for takeaway orders and cannot be combined with other discounts or coupons.
Why This Matters for Budget-Conscious Diners
Hong Kong’s siu mei culture runs deep, with roast meats being a staple of local cuisine. However, rising food prices have made traditional “char siu” and “siu yeap” less accessible for everyday budgets. Maxim’s MX’s aggressive pricing—nearly 40% below market rates for whole roasted pigeon—reflects a broader trend among fast-food chains to capture cost-sensitive consumers. Industry observers note that such flash sales not only drive foot traffic but also reinforce brand loyalty among price-conscious families.
Social media users have already begun sharing their hauls, with posts on platforms like Xiaohongshu and Facebook praising the value. One commenter described the promotion as “a lifesaver for the budget-conscious,” while another highlighted the convenience of “getting restaurant-quality siu mei at fast-food prices.”
What to Look Forward To
Beyond the immediate savings, this promotion signals Maxim’s MX’s commitment to keeping traditional Cantonese flavors accessible. For residents who typically pay HK$80 or more for a whole roasted pigeon at specialty shops, this deal represents a rare opportunity to enjoy premium roast meats without breaking the bank.
Actionable Tips for Readers
- Arrive early – The 3:30 PM start time means queues may form quickly at popular branches.
- Check branch exclusions – Confirm your local Maxim’s MX is participating before heading out.
- Consider bulk purchases – Buying three pigeons at HK$33 each offers the best per-unit value.
As Hong Kong’s dining landscape continues to evolve, promotions like these remind us that classic comfort foods remain within reach. Whether you’re planning a family dinner or simply craving a taste of home, Maxim’s MX’s flash sale is a timely reminder that good food doesn’t have to cost a fortune.